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Piers Morgan Goes Live, Ratings Stay Dead; Cable News Ratings for Friday, January 28, 2011

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January 31st, 2011

Piers Morgan Tonight had his second worst night for avg. viewership on Friday (3rd worst in the demo) for his first Live show, anchoring the CNN coverage from Egypt.

Day P2+ (000) 25-54 (000)
1/17/11 2,099 521
1/18/11 1,273 551
1/19/11 1,028 239
1/20/11 1,025 279
1/24/11 763 208
1/26/11 737 248
1/21/11 718 121
1/28/11 658 178
1/27/11 498 164

And even more worrying for CNN, Piers Morgan Tonight's first two weeks finished below Larry King Live's from the comparable weeks last year in both average viewership and in the adults 25-54 demo.

P 2+ P 25-54
Network Dates Program Time Days AA (000) AA (000)
FOXN 01/18/10-01/29/10 Hannity 09:00P -10:00P MTWTF__ 3,648 1,008
CNN 01/18/10-01/29/10 Larry King Live 09:00P -10:00P MTWTF__ 989 290
MSNB 01/18/10-01/29/10 Rachel Maddow Show 09:00P -10:00P MTWT___ 915 255
HLN 01/18/10-01/29/10 BEHAR/HLN LOCAL 09:00P -10:00P MTWTF__ 730 201
CNBC 01/18/10-01/29/10 CNBC VARIOUS 09:00P -10:00P MTWTF__ 204 93
P 2+ P 25-54
Network Dates Program Time Days AA (000) AA (000)
FOXN !01/17/11-01/28/11 Hannity 09:00P -10:00P MTWTF__ 2,066 525
MSNB !01/17/11-01/28/11 Rachel Maddow Show 09:00P -10:00P MTWTF__ 1,108 283
CNN !01/17/11-01/28/11 Piers Morgan Tonight 09:00P -10:00P MTWTF__ 978 279
HLN !01/17/11-01/28/11 GRACE MISSING/HLN LOCAL 09:00P -10:00P MTWTF__ 419 140
CNBC 01/17/11-01/28/11 CNBC VARIOUS 09:00P -10:00P MTWTF__ 263 113

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Live + Same Day Cable News Daily Ratings for January 28, 2010

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 1,204 300 581
CNN 497 157 238
MSNBC 476 139 217
CNBC 178 42 89
HLN 258 98 140
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 2,260 563 1,118
CNN 666 191 307
MSNBC 828 225 357
CNBC 174 59 77
HLN 482 147 260
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 925 331 582
CNN American Morning 208 105 119
MSNBC Morning Joe 425 98 195
CNBC Squawk Box 148 52 106
HLN Morning Express w/ Meade 319 161 202
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SR/EGYPT PRES ADDRESS 1,850 432 851
FNC SR/PROTESTS IN EGYPT 1,920 435 879
CNN Situation Room 710 179 309
MSNBC Hardball WITH C. MATTHEWS 699 103 304
CNBC FAST MONEY 181 26 91
CNBC OPTIONS ACTION 162 23 65
HLN SHOWBIZ TONIGHT 227 108 113
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER 2,211 441 927
CNN Situation Room 748 257 407
MSNBC MSNBC LIVE 563 127 269
CNBC Mad Money 194 38 69
HLN Prime News 240 63 109
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH 2,010 510 980
CNN John King USA 686 239 348
MSNBC Hardball WITH C. MATTHEWS 631 153 303
CNBC Kudlow Report 163 36 89
HLN ISSUES 453 97 262
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 3,211 785 1,581
CNN PARKER SPITZER 611 149 282
MSNBC Last Word W/ L. ODONNELL 888 175 370
CNBC 60 Minutes ON CNBC 197 55 82
HLN Nancy Grace 824 235 455
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity 1,949 518 1,000
CNN Piers Morgan Tonight 658 178 285
MSNBC Rachel Maddow Show 956 257 401
CNBC SKYS THE LIMIT, THE 131 44 57
HLN Nancy Grace-MISSING 441 148 258
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 1,587 386 771
CNN Anderson Cooper 360 728 247 353
MSNBC Ed Show 640 244 299
CNBC FORD: AMERICAN ICON 193 77 91
HLN Joy Behar 214 66 86
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 1,154 391 581
CNN Anderson Cooper 360 601 232 319
MSNBC MSNBC INVESTIGATES 567 276 271
CNBC Mad Money 89 59 62
HLN SHOWBIZ TONIGHT 228 94 114

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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