Piers Morgan Tonight had his second worst night for avg. viewership on Friday (3rd worst in the demo) for his first Live show, anchoring the CNN coverage from Egypt.
| Day | P2+ (000) | 25-54 (000) |
| 1/17/11 | 2,099 | 521 |
| 1/18/11 | 1,273 | 551 |
| 1/19/11 | 1,028 | 239 |
| 1/20/11 | 1,025 | 279 |
| 1/24/11 | 763 | 208 |
| 1/26/11 | 737 | 248 |
| 1/21/11 | 718 | 121 |
| 1/28/11 | 658 | 178 |
| 1/27/11 | 498 | 164 |
And even more worrying for CNN, Piers Morgan Tonight's first two weeks finished below Larry King Live's from the comparable weeks last year in both average viewership and in the adults 25-54 demo.
| P 2+ | P 25-54 | |||||
| Network | Dates | Program | Time | Days | AA (000) | AA (000) |
| FOXN | 01/18/10-01/29/10 | Hannity | 09:00P -10:00P | MTWTF__ | 3,648 | 1,008 |
| CNN | 01/18/10-01/29/10 | Larry King Live | 09:00P -10:00P | MTWTF__ | 989 | 290 |
| MSNB | 01/18/10-01/29/10 | Rachel Maddow Show | 09:00P -10:00P | MTWT___ | 915 | 255 |
| HLN | 01/18/10-01/29/10 | BEHAR/HLN LOCAL | 09:00P -10:00P | MTWTF__ | 730 | 201 |
| CNBC | 01/18/10-01/29/10 | CNBC VARIOUS | 09:00P -10:00P | MTWTF__ | 204 | 93 |
| P 2+ | P 25-54 | |||||
| Network | Dates | Program | Time | Days | AA (000) | AA (000) |
| FOXN | !01/17/11-01/28/11 | Hannity | 09:00P -10:00P | MTWTF__ | 2,066 | 525 |
| MSNB | !01/17/11-01/28/11 | Rachel Maddow Show | 09:00P -10:00P | MTWTF__ | 1,108 | 283 |
| CNN | !01/17/11-01/28/11 | Piers Morgan Tonight | 09:00P -10:00P | MTWTF__ | 978 | 279 |
| HLN | !01/17/11-01/28/11 | GRACE MISSING/HLN LOCAL | 09:00P -10:00P | MTWTF__ | 419 | 140 |
| CNBC | 01/17/11-01/28/11 | CNBC VARIOUS | 09:00P -10:00P | MTWTF__ | 263 | 113 |
-
Live + Same Day Cable News Daily Ratings for January 28, 2010
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,204 | 300 | 581 | |
| CNN | 497 | 157 | 238 | |
| MSNBC | 476 | 139 | 217 | |
| CNBC | 178 | 42 | 89 | |
| HLN | 258 | 98 | 140 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,260 | 563 | 1,118 | |
| CNN | 666 | 191 | 307 | |
| MSNBC | 828 | 225 | 357 | |
| CNBC | 174 | 59 | 77 | |
| HLN | 482 | 147 | 260 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 925 | 331 | 582 |
| CNN | American Morning | 208 | 105 | 119 |
| MSNBC | Morning Joe | 425 | 98 | 195 |
| CNBC | Squawk Box | 148 | 52 | 106 |
| HLN | Morning Express w/ Meade | 319 | 161 | 202 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SR/EGYPT PRES ADDRESS | 1,850 | 432 | 851 |
| FNC | SR/PROTESTS IN EGYPT | 1,920 | 435 | 879 |
| CNN | Situation Room | 710 | 179 | 309 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 699 | 103 | 304 |
| CNBC | FAST MONEY | 181 | 26 | 91 |
| CNBC | OPTIONS ACTION | 162 | 23 | 65 |
| HLN | SHOWBIZ TONIGHT | 227 | 108 | 113 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 2,211 | 441 | 927 |
| CNN | Situation Room | 748 | 257 | 407 |
| MSNBC | MSNBC LIVE | 563 | 127 | 269 |
| CNBC | Mad Money | 194 | 38 | 69 |
| HLN | Prime News | 240 | 63 | 109 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 2,010 | 510 | 980 |
| CNN | John King USA | 686 | 239 | 348 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 631 | 153 | 303 |
| CNBC | Kudlow Report | 163 | 36 | 89 |
| HLN | ISSUES | 453 | 97 | 262 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 3,211 | 785 | 1,581 |
| CNN | PARKER SPITZER | 611 | 149 | 282 |
| MSNBC | Last Word W/ L. ODONNELL | 888 | 175 | 370 |
| CNBC | 60 Minutes ON CNBC | 197 | 55 | 82 |
| HLN | Nancy Grace | 824 | 235 | 455 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 1,949 | 518 | 1,000 |
| CNN | Piers Morgan Tonight | 658 | 178 | 285 |
| MSNBC | Rachel Maddow Show | 956 | 257 | 401 |
| CNBC | SKYS THE LIMIT, THE | 131 | 44 | 57 |
| HLN | Nancy Grace-MISSING | 441 | 148 | 258 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,587 | 386 | 771 |
| CNN | Anderson Cooper 360 | 728 | 247 | 353 |
| MSNBC | Ed Show | 640 | 244 | 299 |
| CNBC | FORD: AMERICAN ICON | 193 | 77 | 91 |
| HLN | Joy Behar | 214 | 66 | 86 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,154 | 391 | 581 |
| CNN | Anderson Cooper 360 | 601 | 232 | 319 |
| MSNBC | MSNBC INVESTIGATES | 567 | 276 | 271 |
| CNBC | Mad Money | 89 | 59 | 62 |
| HLN | SHOWBIZ TONIGHT | 228 | 94 | 114 |
-
For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of October, 2010)
CNN/HLN: 100.88 million HHs
CNBC: 98.38 million HHs
FNC: 99.06 million HHs
MSNBC: 95.41 million HHs
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
