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TV Ratings Sunday: NFL Pro Bowl Leads Fox Over Soft Competition

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January 31st, 2011

Scoreboard FOX ABC CBS NBC Uni
Adults 18-49: rating/Share 4.1/11 2.1/6 1.9/5 1.3/4 0.7/2
Adults 18-34: Rating/Share 3.6/11 1.6/5 1.1/3 1.0/3 0.7/2
Total Viewers (million) 11.469 7.518 11.839 4.636 1.864

Due to the nature of live programming the ratings for Fox (NFL Pro Bowl )  are approximate and subject to more than the typical adjustments in the final numbers.  See below for more information on these Fast Affiliate Ratings.

The NFL Pro Bowl on Fox crushed the mostly repeat and movie competition on Sunday night.

Here are updated numbers for the game (not reflected in the scoreboard above) from Fox:

The 2011 PRO BOWL packed a Hawaiian punch last night earning a 7.7/12 with 13.4 million viewers on FOX, making it the most-watched since 1997 (13.5 mill.) and the highest-rated since 2000 (8.6/15).

Compared to last year’s game, the 2011 PRO BOWL is up +8% in rating (7.7/12 vs. 7.1/11) and up +9% in viewership (13.4 mill. vs. 12.3).  Last night’s game improved over last year by +5% among Adults 18-34 (4.1 vs. 3.9), and by a substantial +34% among Adults 25-54 (6.3 vs. 4.7).

Note for historical comparisons: last year the Pro Bowl was on ESPN, and The Grammy Awards aired on the same Sunday night.

Starting the night for ABC, America's Funniest Home Videos brought in a season high tieing 2.2 adults 18-49 rating. up a whopping 57% vs. last Sunday. At 9pm, a Justin Bieber-ified 2 hour episode of ABC's Extreme Makeover: Home Edition drew 2.4 rating its first hour (up 26% vs. last week) and a 2.9 rating (up 53% vs. last week) in its second hour. EH:HE tied a season high for adults 18-49.

On CBS, 60 Minutes managed just a 1.4 adults 18-49 rating, tieing a season low, down 65% vs. a football boosted episode on 1/16/11, and at 9pm the made for TV movie The Lost Valentine (with Betty White!) scored a 2.3 adults 18-49 rating. That was the best 18-49 rating for a Hallmark Hall of Fame movie on CBS since Front Of The Class (12/7/2008).

On NBC, Dateline NBC scored a 1.3 adults 18-49 rating, and the 2007 movie National Treasure: Book of Secrets drew a 1.4 rating.

Broadcast primetime ratings for Sunday, January 30, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 FOX 2011 AFC/NFC PRO BOWL 4.3 13 12.145
ABC AMERICA'S Funniest Home Videos 1.9 6 7.860
CBS 60 Minutes 1.4 4 9.866
NBC Dateline:  NBC 1.2 4 5.917
7:30 FOX 2011 AFC/NFC PRO BOWL 4.9 14 14.188
ABC AMERICA'S Funniest Home Videos 2.4 7 9.048
CBS 60 Minutes 1.4 4 10.431
NBC Dateline:  NBC 1.4 4 5.816
8:00 FOX 2011 AFC/NFC PRO BOWL 4.8 13 13.965
ABC Extreme MakeoverHome Edition 2.3 6 8.230
CBS Undercover Boss - R 1.7 4 7.549
NBC NATIONAL TREASURE:  BOOK 1.1 3 4.280
8:30 FOX 2011 AFC/NFC PRO BOWL 4.7 12 12.954
ABC Extreme MakeoverHome Edition 2.5 6 8.734
CBS Undercover Boss - R 2.0 5 8.745
NBC NATIONAL TREASURE:  BOOK 1.2 3 3.864
9:00 FOX 2011 AFC/NFC PRO BOWL 4.1 10 10.824
ABC Extreme MakeoverHome Edition 2.9 7 9.493
CBS THE LOST VALENTINE 2.0 5 13.164
NBC NATIONAL TREASURE:  BOOK 1.2 3 3.761
9:30 FOX 2011 AFC/NFC PRO BOWL 3.8 9 10.052
ABC EXTREME MAKEOVER:  HOME EDITION 3.0 7 9.634
CBS THE LOST VALENTINE 2.1 5 13.885
NBC NATIONAL TREASURE:  BOOK 1.4 3 4.084
10:00 CBS THE LOST VALENTINE 2.5 6 15.365
NBC NATIONAL TREASURE:  BOOK 1.6 4 4.724
ABC Desperate Housewives - R 1.2 3 3.795
10:30 CBS THE LOST VALENTINE 2.5 7 15.711
NBC NATIONAL TREASURE:  BOOK 1.6 4 4.641
ABC Desperate Housewives - R 1.0 3 3.348

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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