ABC Wins Monday, As ‘The Bachelor’ Hits Season Highs
via ABC press note:
With The Bachelor surging to season-highs followed by a repeat Castle, ABC won Monday night in Total Viewers and Adults 18-49. In fact it wasABC’s 2nd straight week to qualify as Monday’s most-watched network overall. In addition the Net beat its Monday rivals in Women 18-34 for the 5th week running.
- ABC equaled its highest-rated Monday in 10 weeks among Adults 18-49 – since 11/22/10.
The top draw among viewers in its slot for the 2nd week in a row, ABC’s The Bachelor won its 2-hour time period, beating its nearest competition (CBS) by 8% in Total Viewers and by 23% in Adults 18-49. Taking first place in all 4 of its half-hours, the ABC veteran unscripted series stood as Monday’s #1 TV program among Adults 18-49. In addition, The Bachelor registered as Monday’s #1 regular TV series with Women 18-34 for the 5th week running.
- Building its overall audience for the 3rd consecutive week, The Bachelor achieved new season-highs in both Total Viewers and Adults 18-49.
During the 10 o’clock hour against NBC’s original Harry’s Law and CBS’ replay Hawaii Five-0, ABC’s repeat Castle ranked #1 (tying NBC’s first-run drama and beating CBS replay) among Adults 18-34 and key Women (W18-49/W18-34).
- In Total Viewers and Adults 18-49, Castle turned in its strongest repeat performance this season.