Fox Rules The Week With Six Nightly Ratings Wins

Categories: Network TV Press Releases

Written By

February 1st, 2011

via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 24 - 30, 2011

FOX RULES THE WEEK WITH SIX NIGHTLY WINS

Thanks to its season-high rated Monday night, a strong week two of American Idol, a huge turnout for BONES, a fantastic Fringe Friday and a record-breaking NFL PRO BOWL, FOX ranked No. 1 on six out of seven nights last week.  FOX won the week among Adults 18-49 and Total Viewers and delivered the largest weekly ratings advantage (+133%) between the first and second place networks this season among Adults 18-49.

With a 2.9/8 among Adults 18-49, FOX is now only one tenth away from gaining the top spot in the adult demo this season and continues to rank No. 1 among young adults and Teens.

Key weekly highlights:

  • On Monday, FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos and posted its highest rated Monday night in Total Viewers so far this season with entertainment programming

o        At 8p HOUSE posted a 3.7/10 among Adults 18-49, up +6% versus the previous week.  HOUSE was the highest rated program of the night and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and virtually all key demos.

o        Lie To Me at 9p delivered a 2.5/6 among Adults 18-49 and grew +39% vs. the previous week’s telecast.  In fact, Lie To Me posted its highest ratings in over one year among Adults 18-49 (since 11/30/09) and in Total Viewers (since 10/19/09).

  • With the first week two telecast of American Idol, FOX won Wednesday night among all key demos.  IDOL posted a 9.2/24 among Adults 18-49, up +18% versus its previous telecast – the most growth ever for the show’s night three vs. night two.

o        American Idol and FOX outperformed the combined 4-net competition for the night by a +53% among Adults 18-49 and +16% in Total Viewers

o        IDOL dominated the next highest rated program of the night, CBS’ Criminal Minds by +188% among Adults 18-49 and +98% in Total Viewers

o        In fact, American Idol showed its highest week two vs. week one retention (third telecast vs. season premiere) among Adults 18-49 (95%) and in Total Viewers (97%) since season five.

  • FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and produced the two highest-rated programs of the night in Total Viewers with American Idol and BONES.

o        AMERICAN IDOL posted a 7.7/21 among Adults 18-49 with 22.5 Mil Total Viewers, 99% of its performance the previous Thursday among Adults 18-49, 98% of Total Viewers and 100% of its Adults 18-34.

o        Compared to last season, AMERICAN IDOL displayed higher week two vs. week one retention among Adults 18-49 (96% vs. 90%) and in Total Viewers (97% vs. 94%).

o        BONES delivered a 3.9/10 among Adults 18-49, its highest rated telecast in almost four years in Adults 18-49 (since 2/14/07) and in almost one year in Total Viewers (since 2/4/10).

o        BONES outperformed the next highest rated network in the 9p hour by +11% among Adults 18-49 (3.9/10 vs. NBC's Office/Parks & Recreation, 3.5/9) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS’ CSI repeat).

  • On Friday, Fringe held its audience from week to week and was the #1 show of the night among Adults 18-49 that night. In fact, Fringe ranked #1 from 9-10pm among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.
  • Sunday’s NFC-AFC PRO BOWL’11 on FOX from 7:24-10:37p posted a 4.7/13 among Adults 18-49, up +12% from last year’s PRO BOWL on ESPN. Among Total Viewers, Sunday’s PRO BOWL was the most watched Pro Bowl in 14 years (since 1997).

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/16/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 1/16   Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change

HOUSE                                           3.8/10                                       5.1/13                         +34%

Lie To Me                                      1.9/5                                         2.5/6                           +32%

Glee                                              4.8/14                                       6.0/16                         +25%

Raising Hope                              2.7/7                                         3.2/8                           +19%

Running Wilde                           1.6/4                                         1.8/4                           +13%

Human Target                           1.6/5                                         2.1/6                           +31%

BONES                                           2.5/8                                         3.4/9                           +36%

Fringe                                          1.9/5                                         2.7/7                            +42%

The Good Guys                          0.7/2                                         1.0/3                           +43%

THE Simpsons                             3.8/10                                       4.1/10                          +8%

BOB’S Burgers                           3.6/9                                         3.7/9                            +3%

THE CLEVELAND SHOW              3.0/7                                          3.3/7                           +10%

Family Guy                                  3.9/9                                          4.6/11                         +18%

American Dad                            2.6/6                                          2.9/7                           +12%

10/11 FOX Scripted Programs: Live +7 among Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/16/11), FOX’s scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 1/16   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change

HOUSE                                              10.1                                       12.7                         +26%

Lie To Me                                           5.5                                         7.1                          +29%

Glee                                                  11.6                                       14.1                         +22%

Raising Hope                                   6.4                                         7.3                          +14%

Running Wilde                                3.8                                         4.1                          +8%

Human Target                                6.0                                         7.4                          +23%

BONES                                                9.3                                        11.3                         +22%

FRINGE                                               5.1                                          6.9                          +35%

The Good Guys                               2.5                                         3.1                          +24%

THE Simpsons                                  8.3                                         9.0                           +8%

BOB’S Burgers                                7.3                                         7.6                           +4%

THE CLEVELAND SHOW                    6.5                                         7.0                          +8%

Family Guy                                        7.9                                         9.2                          +16%

American Dad                                   5.5                                        6.0                           +9%
Weekly Program Rankers***

FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 3), BONES (No. 5), HOUSE (No. 6) and LIE TO ME (No. 15).

FOX had 6 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 4), BONES (No. 6), HOUSE (No. 7) and LIE TO ME (No. 15).

FOX had 7 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 3), BONES (No. 5), HOUSE (No. 15 tie), Glee (No. 15 tie) and LIE TO ME (No. 15 tie).

FOX had 5 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 4), BONES (No. 8) and HOUSE (No. 10).
***Weekly Rankers exclude all sports pre- and post-games.


NIGHTLY AND PROGRAM HIGHLIGHTS -  JANUARY 24 - 30, 2011

MONDAY

8:00-9:00 HOUSE: (A18?49: 3.7/10, 10.4 Mil Total Viewers)

9:00-10:00 LIE TO ME: (A18?49: 2.5/6, 7.7 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18?49: 3.1/8, 9.1 Mil Total Viewers)

FOX won Monday night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.  FOX posted its highest rated Monday night in Total Viewers so far this season with entertainment programming.

At 8p HOUSE posted a 3.7/10 among Adults 18-49, up +6% versus the previous week (3.5/9).  HOUSE was the highest rated program of the night among Adults 18-49, Adults 18-34, Adults 25-54 (tie), Women 18-49/25-54 and all key male demos and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and virtually all key demos.

LIE TO ME at 9p delivered a 2.5/6 among Adults 18-49 and grew +39% vs. the previous week’s telecast (1.8/4).  In fact, LIE TO ME posted its highest ratings in over one year among Adults 18-49 (since 11/30/09) and in Total Viewers (since 10/19/09).
LIE TO ME outperformed its prior season average with originals by +32% among Adults 18-49 (2.5/6 vs. 1.9/5) and +38% in Total Viewers (7.7 vs. 5.6 Mil.)  LIE TO ME ranked #3 in the 9p hour among Adults 18-49, #2 in Adults 18-34 and #1 in Men 18-34.

TUESDAY

8:00-9:00        Glee (R): (A18?49: 1.5/4, 4.8 Mil Total Viewers)

9:00-10:37      STATE OF THE UNION: SUSTAINED

Due to the State Of The Union Address and Republican Response, FOX was sustained from 9-10:37pm.

At 8p an encore Glee posted a 1.5/4 among Adults 18-49.

WEDNESDAY

8:00-10:00      AMERICAN IDOL: (A18?49: 9.2/24, 25.3 Mil Total Viewers)

The first week two telecast of AMERICAN IDOL 10 posted a 9.2/24 among Adults 18-49, up +18% versus last Thursday, 1/20/11 (7.8/21), IDOL’s most growth ever for night three vs. night two.  AMERICAN IDOL was up +10% in Total Viewers (25.3 vs. 22.9 Mil) compared to last Thursday.

AMERICAN IDOL and FOX outperformed the combined 4-net competition for the night by a substantial +53% among Adults 18-49 (9.2 vs. 6.0 for ABC/CBS/NBC/CW), +67% among Adults 18-34 (7.5 vs. 4.5), +169% in Teens (7.0 vs. 2.6) and +16% in Total Viewers (25.3 vs. 21.9 Mil.)

FOX’s AMERICAN IDOL dominated the next highest rated program of the night, CBS’ Criminal Minds by +188% among Adults 18-49 (9.2 vs. 3.2), +213% among Adults 18-34 (7.5 vs. 2.4) and +98% in Total Viewers (25.3 vs. 12.8 Mil).

AMERICAN IDOL retained 91% of its equivalent episode last year (1/19/10) among Adults 18-49 (vs. 82% in week one) and 96% in Total Viewers (vs. 88% in week one.)

AMERICAN IDOL showed its highest week two vs. week one retention (third telecast vs. season premiere) in Adults 18-49 (95%) and in Total Viewers (97%) since season five.

FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.

THURSDAY

8:00-9:00        AMERICAN IDOL: (A18?49: 7.7/21, 22.5 Mil Total Viewers)

9:00-10:00      BONES: (A18?49: 3.9/10, 12.0 Mil Total Viewers)

8:00-10:00      FOX PRIME: (A18?49: 5.8/16, 17.3 Mil Total Viewers)

FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and produced the two highest-rated programs of the night in Total Viewers with AMERICAN IDOL and BONES.

AMERICAN IDOL posted a 7.7/21 among Adults 18-49 with 22.5 Mil Total Viewers.  AMERICAN IDOL retained 99% of its performance last Thursday among Adults 18-49, 98% of Total Viewers and 100% of its Adults 18-34 (6.1/19).

AMERICAN IDOL displays higher week two vs. week one retention than last year among Adults 18-49 (96% vs. 90%) and in Total Viewers (97% vs. 94%).

FOX’s AMERICAN IDOL was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and virtually all key demos and surpassed the next highest rated program, NBC’s The Office by +93% among Adults 18-49 (7.7/21 vs. 4.0/11).

AMERICAN IDOL outperformed the next highest rated net in the 8p hour by +221% among Adults 18-49 (7.7/21 vs. ABC's Wipeout, 2.4/7), +177% in Adults 18-34 (6.1/19 vs. NBC’s Community/Perfect Couples, 2.2/7) and +153% in Total Viewers (22.5 vs. 8.9 Mil for CBS’ Big Bang Theory repeat/$#*! My Dad Says).

At 9p BONES posted a 3.9/10 among Adults 18-49, its highest rated telecast in almost four years among Adults 18-49 (since 2/14/07), in over three years in Adults 18-34 (since 11/6/07) and in almost one year in Total Viewers (since 2/4/10). BONES won its 9p hour in A18-49, Total Viewers, Adults 25-54, Teens and all key female demos.

BONES outperformed the next highest rated network in the 9p hour by +11% among Adults 18-49 (3.9/10 vs. NBC's Office/Parks & Recreation, 3.5/9) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS’ CSI repeat).

BONES outperformed its prior season average with originals by +50% among Adults 18-49 (3.9/10 vs. 2.6/8), +43% among Adults 18-34 (3.3/9 vs. 2.3/8) and +28% in Total Viewers (12.0 vs. 9.4 Mil.)

.

FRIDAY

8:00-9:00        Kitchen Nightmares: (A18?49: 1.7/6, 4.1 Mil Total Viewers)

9:00-10:00      FRINGE: (A18?49: 1.9/6, 4.5 Mil Total Viewers)

8:00-10:00      FOX PRIME: (A18?49: 1.8/6, 4.3 Mil Total Viewers)

FRINGE was the #1 show of the night among Adults 18-49. FRINGE ranked No. 1 from 9-10pm among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.

Kitchen Nightmares won its 8p hour among Adults 18-49 and Adults 18-34.

FOX won the night among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.

SATURDAY

8:00-8:30        COPS: (A18?49: 1.6/6, 4.9 Mil Total Viewers)

8:30-8:59        COPS (R): (A18?49: 1.8/6, 5.6 Mil Total Viewers)

8:59-10:00      AMERICA’S Most Wanted: (A18?49: 1.8/6, 5.3 Mil Total Viewers)

8:00-10:00      FOX PRIME: (A18?49: 1.7/6, 5.3 Mil Total Viewers)

COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Teens, Total Viewers and all key male and female demos.

At 9p, AMERICA’S Most Wanted ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54, Women 18-49/18-34 and all key male demos.

FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Teens, Women 18-49 (tie)/18-34 and all key male demos.

SUNDAY

7:00-7:24        NFL PRO BOWL PREGAME (S): SUSTAINED

7:24-10:37      NFL PRO BOWL: (A18?49: 4.7/13, 13.4 Mil Total Viewers)

10:37-10:42    NFL PRO BOWL POSTGAME (S): SUSTAINED

The NFC-AFC PRO BOWL’11 on FOX from 7:24-10:37p posted a 4.7/13 among Adults 18-49, up +12% from last year’s PRO BOWL on ESPN (4.2/11 on 1/31/10, 7:22-10:44p). Among Total Viewers, the PRO BOWL was the most watched Pro Bowl in 14 years (since 1997).

FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.

JANUARY 24 - 30, 2011

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX   4.2/12               FOX    3.5/11              FOX      12.0

ABC   1.7/5                 ABC    1.4/4               ABC       5.9

CBS   1.8/5                 CBS    1.0/3                CBS      9.1

NBC   1.6/5                NBC    1.3/4                NBC      5.6

 
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