OWN: Oprah Winfrey Network January Ratings

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Ratings for OWN: Oprah Winfrey Network

Saturday January 1 through Sunday, January 30

All Ratings Are Coverage Ratings

For its first month, OWN: Oprah Winfrey Network shows increases in primetime and total day versus year ago Discovery Health numbers. The channel launched January 1, 2011 in 80 Million homes.

Prime (1/1 – 1/30):

  • .28 W25-54/ .39 HH/ 358 P2+, up +33% vs DHLTH.
  • #34 month to date, up from DHLTH  (#42 Jan’10).

Total Day (1/1 – 1/30):

  • .14 W25-54/ .20 HH/ 171 P2+, up +17% vs DHLTH.
  • #36 month to date, up from DHLTH (#42 Jan’10).

Cume (1/1 – 1/30):

  • 37.7 million viewers.

Daytime Shows

  • The Gayle King Show (Monday – Friday at 10 AM)
    • Month to Date (1/10-1/28) averaged a .08 overall in its 10A primary timeslot.
    • Month to Date, up +14% vs YAGO.
    • Gayle re-airs (5 PM). The two runs together cume a .14 W25-54/ 208K viewers.
  • Cristina Ferrare’s Big Bowl of Love (Monday – Friday at 11:30AM and 3:30 PM)
    • Month to Date (1/1-1/28) average cume earned a .05 W25-54/ .10 HH/ 78 P2+.
    • The most popular show online, registering close to 1M Page Views on OWN through 1/30 (24% of total Show traffic to OWN).

Primetime Shows

  • Enough Already with Peter Walsh (Monday’s at 8 PM)
    • .23 W25-54/ .34 HH/ 315 P2+.
    • Month to Date (1/1- 1/24) averaged a 0.30 W25-54/ 0.41 HH/ 377K P2+.
    • Month to Date up +100% vs. YAGO.
  • In the Bedroom with Dr. Laura Berman (Monday’s at 10 PM)
    • .26 W25-54/ .29 HH/ 266 P2+.
    • Month to Date (1/1-1/24) averaged a .34 W25-54/ .39 HH/ 348 P2+.
    • Month to Date up +10% vs. YAGO.
  • Mystery Diagnosis (Wednesday’s at 8 PM)
    • .10 W25-54/ .21 HH/ 185 P2+.
    • Month to Date (1/1-1/26) averaged a .21 W25-54/ .36 HH/ 306 P2+.
    • Month to Date up +24% vs. YAGO.
  • Miracle Detectives (Wednesday’s at 10 PM)
    • .11 W25-54/ .21 HH/ 171 P2+.
    • Month to Date (1/1-1/26) averaged a .24 W25-54/ .30 HH/ 256 P2+.
    • Month to Date up +33% vs. YAGO.
  • Season 25: Oprah Behind The Scenes (Friday’s at 8 PM):
    • .48 W25-54/ .66 HH/ 602 P2+, up +269% vs. YAGO, +17% Week Ago.
    • Month to Date averaged a .47 W25-54/ .60 HH/ 546 P2+.
    • Month to Date up +262% vs. YAGO.
    • Across the first two weeks (current available data), ratings saw a 40% increase from a .50 to a .71 when Live+7 DVRs included.
  • Your OWN Show: Oprah’s Search for the Next TV Star (Friday’s at 9 PM)
    • .28 W25-54, +65% vs. YAGO, +47% Week Ago.
    • Month to Date averaged a .32 W25-54, up +88% vs. YAGO.
  • Oprah Presents Master Class  (Sunday’s at 8 PM)
    • .21 W25-54/ .25 HH/ 231 P2+.
    • Month to Date (1/1-1/30) averaged .27 W25-54/ .37 HH/ 337 P2+.
    • Month to Date +8% vs. YAGO.

  • Ask Oprah’s All Stars (Sunday’s 1/2, 1/9, 1/16, 1/23)
    • Averaged a .49 W25-54/ .66 HH/ 604 P2+, +63% vs YAGO.

Source: Nielsen Media Research

OWN ratings are coverage ratings.

*P2+ (000s)

*DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

blog comments powered by Disqus