OWN: Oprah Winfrey Network January Ratings

Categories: Network TV Press Releases

Written By

February 1st, 2011

via press release:

Ratings for OWN: Oprah Winfrey Network

Saturday January 1 through Sunday, January 30

All Ratings Are Coverage Ratings

For its first month, OWN: Oprah Winfrey Network shows increases in primetime and total day versus year ago Discovery Health numbers. The channel launched January 1, 2011 in 80 Million homes.

Prime (1/1 – 1/30):

  • .28 W25-54/ .39 HH/ 358 P2+, up +33% vs DHLTH.
  • #34 month to date, up from DHLTH  (#42 Jan’10).

Total Day (1/1 – 1/30):

  • .14 W25-54/ .20 HH/ 171 P2+, up +17% vs DHLTH.
  • #36 month to date, up from DHLTH (#42 Jan’10).

Cume (1/1 – 1/30):

  • 37.7 million viewers.

Daytime Shows

  • The Gayle King Show (Monday - Friday at 10 AM)
    • Month to Date (1/10-1/28) averaged a .08 overall in its 10A primary timeslot.
    • Month to Date, up +14% vs YAGO.
    • Gayle re-airs (5 PM). The two runs together cume a .14 W25-54/ 208K viewers.
  • Cristina Ferrare’s Big Bowl of Love (Monday - Friday at 11:30AM and 3:30 PM)
    • Month to Date (1/1-1/28) average cume earned a .05 W25-54/ .10 HH/ 78 P2+.
    • The most popular show online, registering close to 1M Page Views on OWN through 1/30 (24% of total Show traffic to OWN).

Primetime Shows

  • Enough Already with Peter Walsh (Monday’s at 8 PM)
    • .23 W25-54/ .34 HH/ 315 P2+.
    • Month to Date (1/1- 1/24) averaged a 0.30 W25-54/ 0.41 HH/ 377K P2+.
    • Month to Date up +100% vs. YAGO.
  • In the Bedroom with Dr. Laura Berman (Monday’s at 10 PM)
    • .26 W25-54/ .29 HH/ 266 P2+.
    • Month to Date (1/1-1/24) averaged a .34 W25-54/ .39 HH/ 348 P2+.
    • Month to Date up +10% vs. YAGO.
  • Mystery Diagnosis (Wednesday’s at 8 PM)
    • .10 W25-54/ .21 HH/ 185 P2+.
    • Month to Date (1/1-1/26) averaged a .21 W25-54/ .36 HH/ 306 P2+.
    • Month to Date up +24% vs. YAGO.
  • Miracle Detectives (Wednesday’s at 10 PM)
    • .11 W25-54/ .21 HH/ 171 P2+.
    • Month to Date (1/1-1/26) averaged a .24 W25-54/ .30 HH/ 256 P2+.
    • Month to Date up +33% vs. YAGO.
  • Season 25: Oprah Behind The Scenes (Friday’s at 8 PM):
    • .48 W25-54/ .66 HH/ 602 P2+, up +269% vs. YAGO, +17% Week Ago.
    • Month to Date averaged a .47 W25-54/ .60 HH/ 546 P2+.
    • Month to Date up +262% vs. YAGO.
    • Across the first two weeks (current available data), ratings saw a 40% increase from a .50 to a .71 when Live+7 DVRs included.
  • Your OWN Show: Oprah’s Search for the Next TV Star (Friday’s at 9 PM)
    • .28 W25-54, +65% vs. YAGO, +47% Week Ago.
    • Month to Date averaged a .32 W25-54, up +88% vs. YAGO.
  • Oprah Presents Master Class  (Sunday’s at 8 PM)
    • .21 W25-54/ .25 HH/ 231 P2+.
    • Month to Date (1/1-1/30) averaged .27 W25-54/ .37 HH/ 337 P2+.
    • Month to Date +8% vs. YAGO.

  • Ask Oprah’s All Stars (Sunday’s 1/2, 1/9, 1/16, 1/23)
    • Averaged a .49 W25-54/ .66 HH/ 604 P2+, +63% vs YAGO.

Source: Nielsen Media Research

OWN ratings are coverage ratings.

*P2+ (000s)

*DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

 
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