In its fourth full week of programming, OWN: The Oprah Winfrey Network was even with last week among women 25-54 (48,000) in total day, and down 9% among women 25-54 in primetime (82,000 vs. 90,000) vs. its averages last week.
OWN is now below last year's women 25-54 averages for Discovery Health.
OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.
Week of January 24-30, 2011 (Live+Same Day ratings)
SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)
| Network | (000s) |
| Lifetime | 282 |
| Oxygen | 170 |
| Hallmark | 153 |
| OWN | 82 |
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SELECTED NETWORKS Total Day Women 25-54 (Live+SD)
| Network | (000s) |
| LIFE | 202 |
| HALL | 108 |
| OXYG | 101 |
| OWN | 48 |
