OWN: Oprah Winfrey Network Ratings Fall Below Discovery Health Women 25-54 Averages

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In its fourth full week of programming, OWN: The Oprah Winfrey Network was even with last week among women 25-54 (48,000) in total day, and down 9% among women 25-54 in primetime (82,000 vs. 90,000) vs. its averages last week.

OWN is now below last year’s women 25-54 averages for Discovery Health.

OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.

Week of January 24-30, 2011 (Live+Same Day ratings)

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)

Network (000s)
Lifetime 282
Oxygen 170
Hallmark 153
OWN 82

SELECTED NETWORKS Total Day Women 25-54 (Live+SD)

Network (000s)
LIFE 202
HALL 108
OXYG 101
OWN 48
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