‘Pawn Stars’ and ‘American Pickers’ Set New Records on Monday
via press release:
HISTORY® IS HOT IN JANUARY
BEST EVER ON RECORD
DOUBLE DIGIT GROWTH ACROSS ALL KEY DEMOS VS. 2010
PAWN STARS AND AMERICAN PICKERS SET NEW RECORDS ON MONDAY
7.7 AND 6.6 MILLION TOTAL VIEWERS TUNE IN RESPECTIVELY
HISTORY #1 NETWORK (BROADCAST AND CABLE) FROM 8-11PM LAST NIGHT WITH MEN (18-49 AND 25-54)
AS WELL AS THE #1 NETWORK FROM 10-11PM IN ALL OF TELEVISION (BROADCAST & CABLE) IN MEN AND ADULTS
New York, February 1, 2011 – HISTORY kicks off the year with its best January ever with year over year growth in all key demos. Bolstered by the success of the new season of Ax Men and premiere episodes of Pawn Stars and American Pickers, HISTORY experienced double digit growth.
Total Viewers: 1.8 million up +29% from January 2010
A25-54 impressions: 884,000 up +24%
A18-49 impressions: 800,000 up +21%
A18-34 impressions: 341,000 up +23%
M25-54 impressions: 574,000 up +23%
M18-49 impressions: 517,000 up +20%
M18-34 impressions: 220,000 up +23%
On Monday, Pawn Stars and American Pickers set new records across key demos. At 10pm Pawn garnered: 4.0 million A25-54, 3.7 million A18-49 and 7.3 million total viewers; and at 10:30pm, Pawn attracted 4.3 million A25-54, 4.0 million A18-49 and 7.7 million total viewers.
From 10-11pm HISTORY was the #1 network in all of television (broadcast & cable) in Men and Adults (18-34, 18-49 and 25-54). As well, the 10:30pm telecast of Pawn is the network’s best of all time across all key demos.
Pickers also set a record for itself with 3.3 million A25-54, 2.6 million A18-49 and 6.6 million total viewers.
History was also the #1 network (broadcast and cable) from 8-11p last night with men (18-49 and 25-54).
On Sunday, Ax Men was #1 vs. all of cable in the 9-10pm time period with 1.7 million A25-54 and A18-49 impressions.
HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, eight Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.