via press notes:
An Idiot Abroad with Ricky Gervais, Stephen Merchant and Karl Pilkington, is breaking viewership ratings at Science Channel.
Idiot is quickly becoming Science Channel's highest rated series ever...the latest highlights include:
- At two weeks, An Idiot Abroad is Science Channel's most-watched series to-date among P25-54, and is Science Channel's highest-rated series among P25-54, P18-49, and P18-34.
- Since its premiere on January 22, 4.3 million viewers have watched An Idiot Abroad on Science Channel.
- Boosted by An Idiot Abroad, January 29 earned Science Channel's highest Total Day rating among HH, P2+, and tied 1/30/10 for P18+ and 1/30/11 for P25-54.
- January 29 also earned Science Channel's best Saturday Prime rating among HH and P25-54, P2+, and scored Science Channel's highest Saturday Prime delivery among HH, P/M/W25-54, P/M/W18-34, P2+, and P18+.
- January 29 also was Science Channel's best Saturday ever in prime delivery among P/M/W 18-49.
An Idiot Abroad airs Saturday nights at 10:00 PM ET/PT on Science Channel.
Source: NHI. Live+SD AA% and (000), Total Day 6a-6a time-period data 12/29/03-1/30/11, program data begins 12/27/04