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USA Network Back On Top Cable Primetime Ratings

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February 1st, 2011

USA moved back into its typical non-sports weekly perch atop both the primetime cable average viewership and adults 18-49 viewership for the week. Last week, two episodes of Jersey Shore in one week held  MTV above USA for the week's adults 18-49 primetime ratings, but no more.

SpongeBob kept Nickelodeon comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of January 24-30, 2011

Network (000s)
USA 3,056
DSNY 2,655
FOXN 2,257
A&E 1,996
HIST 1,977
TNT 1,927
TBSC 1,678
NAN 1,670
FX 1,629
AMC 1,581
MTV 1,545
DISC 1,386
ESPN 1,341
SYFY 1,326
HGTV 1,311
ADSM 1,280
TLC 1,206
TRU 1,184
FOOD 1,165
FAM 1,152
BET 1,148
CMDY 1,088
MSNB 1,054
BRAV 1,018
SPK 995

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
USA 1,107
A&E 1,017
MTV 986
FX 934
HIST 919
TNT 918
TBSC 916
ESPN 724
DISC 705
CMDY 692
BRAV 642
TRU 613
TLC 592
ADSM 587
FOOD 581
DSNY 573
SYFY 572
BET 549
NAN 516
FAM 511
EN 496
SPK 493
AMC 480
HGTV 477
FOXN 401

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,422
DSNY 1,737
NAN 1,632
USA 1,392
ADSM 1,311
TNT 1,309
FOXN 1,161
HIST 1,062
A&E 1,042
TOON 979
FX 958
TBSC 926
AMC 787
ESPN 778
DISC 763
HGTV 750
TRU 740
FOOD 715
MTV 707
NKJR 629
TVLD 602
SPK 602
SYFY 585
CMDY 577
TLC 572

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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