ABC’s Tuesday Line-up Posts Double-Digit Gains Week to Week
via ABC press note:
Returning to its regular mid-season drama line-up for the first time in three weeks, ABC surged 22% week to week in Total Viewers and 30% in Adults 18-49.
In Total Viewers and Adults 18-49, No Ordinary Family produced its most-watched-ever repeat telecast and equaled its highest-ever replay Adult 18-49 rating despite going up against original competition on CBS (NCIS) and NBC (The Biggest Loser: Couples).
Building on its lead-in among viewers (+24%) and young adults (+55%) against CBS’ original NCIS: LA and the second hour of NBC’s 2-hour The Biggest Loser: Couples, ABC’s V defeated the season finale of Fox’s Million Dollar Money Drop in Adults 25-54 and key Men (M18-49/M25-54).
Up from its most-recent original airing in early January (1/1/11), ABC’s Detroit 1-8-7 drew its biggest overall audience and tied its highest Adult 18-49 number in nearly 2 months – since 12/7/10. Against original competition from CBS’ (The Good Wife) and NBC’s (Parenthood) dramas in the hour,Detroit 1-8-7 built on its V lead-in in Total Viewers for the first time. In addition, ABC was the only net to build audience in the hour, as both CBS and NBC each lost viewers and young adults from 10-11pm. From its first half-hour to its second-half hour, Detroit 1-8-7 gained 6% in Total Viewers and 8% in Adults 18-49.