via press release:
POST TRIPLE DIGIT GROWTH VS. FEBRUARY 2010 AVERAGES IN PREMIERES
is Network’s Most Watched Unscripted Series Debut
Among Women 18-49 and Adults 18-49 in Over a Year
LOS ANGELES, CA (February 2, 2011) – Lifetime’s all-new unscripted series, hosted by Heidi Klum, and hospital docu-drama posted triple digit growth in multiple demographics versus their February 2010 time period averages in their premieres last night.
At 10:00pm,averaged 740,000 Adults 18-49 viewers (up 133% vs. February 2010 time period average) and 577,000 Women 18-49 viewers (+159%), making it Lifetime’s most watched unscripted series premiere in both demos in over a year, according to Nielsen Research. One Born Every Minute, narrated by Jamie Lee Curtis, more than doubled its February 2010 average among Adults 25-54 (675,000, +106%) and Women 25-54 (520,000, +121%). It also averaged 1.2 million Total Viewers (up 26%).
In its 9:00pm debut,averaged 582,000 Adults 18-49 viewers, up +97% compared to the February 2010 time period average. It also averaged 554,000 Adults 25-54 viewers (+79%), 464,000 Women 18-49 viewers (+118%), 427,000 Women 25-54 viewers (+82%) and 1.1 million Total Viewers (+26%). At 9:30, averaged 574,000 Adults 18-49 viewers (+97 vs. February 2010); 560,000 Adults 25-54 viewers (+85%), 460,000 Women 18-49 viewers (+117%); 429,000 Women 25-54 viewers (+86); and 1.1 million Total Viewers (+21%).
The half-hour seriesfollows supermodel and supermom Klum as she interacts with children and brings out the hilarious and often insightful things they say. Seriously Funny Kids, which is produced by LMNO Productions, is executive produced by Klum, Eric Schotz (Kids Say the Darndest Things, I Get That A Lot), James Rowley (America’s Most Talented Kids) and Desiree Gruber ( ) and Jane Cutler ( ) of Full Picture.
One Born Every Minute takes an in-depth look at life inside the maternity ward at Riverside Methodist Hospital in Columbus, Ohio, as expectant mothers enter their final stage of pregnancy. From the delivery room, to the operating room, to the front desk, to the nurses’ station...40 cameras roll 24 hours a day, 7 days a week to capture the high drama, humor and overwhelming emotion of child birth as new lives begin and others change forever. Based on the popular U.K. format, the hour-long series is produced by Reveille Independent, with Elisabeth Murdoch (MasterChef), Howard T. Owens (MasterChef), Daniel Soiseth (America’s), Robin Ashbrook ( ), Shelley Schulze (Trauma: Life in the ER) and Sanjay Singhal (The Event: How Racist are You?) executive producing.