Rentrak: 'Army Wives' is "Stickiest" Cable Show in 2010, 'American Idol' Stickiest Broadcast Show

Categories: Broadcast TV,Cable TV

Written By

February 2nd, 2011

Rentrak released some data I find interesting, if a bit difficult to explain.  Rentrak's year-end Stickiness Index is an engagement metric based on an analysis of the average percent viewed of the top 500 series watched by all viewers during 2010, divided by the average percentage viewed for all series of corresponding duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm).

To simplify a bit, the data below isn't saying that more people watched Army Wives than Rizzoli & Isles, but that the average Army Wives viewer on average watched more of Army Wives than the average Rizzoli & Isles viewer watched Rizzoli & Isles.

Regular Series Index for 12/28/09 to 12/26/10, Broadcast:

INDEX RANK SERIES NETWORK INDEX
1 American Idol1 FOX 134
2 Dancing with the Stars ABC 129
3 NCIS CBS 124
4 American Idol2 FOX 123
5 The Bachelor: On the Wings of Love ABC 123
6 Sortilegio UNIV-B 123
7 Blue Bloods CBS 122
8 Hasta que el dinero nos separe UNIV-B 122
9 Soy tu dueña UNIV-B 121
10 Survivor: Heroes & Villains CBS 120
11 NCIS: Los Angeles CBS 120
12 CSI: NY CBS 119
13 The Mentalist CBS 118
14 En nombre del amor UNIV-B 117
15 Criminal Minds CBS 116
16 Flashpoint CBS 116
17 Desperate Housewives ABC 115
18 Brothers and Sisters ABC 115
19 CSI: Crime Scene Investigation CBS 113
20 The Bachelorette 6 ABC 113
NOTE: 1 120 Minute Telecasts
2 60 Minute Telecasts

[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Univision is owned by Univision Communications, Inc.]

Regular Series Index for 12/28/09 to 12/26/10, Cable:

INDEX RANK SERIES NETWORK INDEX
1 Army Wives LIFE 128
2 Rizzoli & Isles TNT 124
3 Covert Affairs USA 122
4 Royal Pains USA 119
5 Memphis Beat TNT 117
6 WWE Monday Night Raw USA 115
7 The Glades A&E 114
8 WWE Smackdown SYFY 113
9 Big Time Rush1 NICK 113
10 In Plain Sight USA 112
11 Big Time Rush2 NICK 112
12 iCarly1 NICK 112
13 The Troop NICK 112
14 True Jackson, VP NICK 111
15 Law & Order: Criminal Intent USA 111
16 The Closer TNT 111
17 Victorious NICK 111
18 iCarly2 NICK 110
19 White Collar USA 110
20 Leverage TNT 110
NOTE: 1 60 Minute Telecast
2 30 Minute Telecast

[A&E and Lifetime are owned by A&E Television Networks; Nickelodeon is owned by MTV Networks, a division of Viacom; SYFY and USA are owned by NBC Universal; TNT is owned by Turner Broadcasting Inc.; a unit of Time Warner]

Mini-Series, Specials and Movie Index for 12/28/09 to 12/26/10, Broadcast:

INDEX RANK SERIES NETWORK INDEX
1 November Christmas CBS 153
2 The Magic of Ordinary Days CBS 150
3 Jesse Stone: No Remorse CBS 147
4 Survivor: Nicaragua - What About Me? CBS 146
5 NASCAR Sprint Cup FOX 145
6 Survivor: Heroes & Villains - 120 Minute Telecasts CBS 145
7 24 - 120 Minute Telecasts FOX 144
8 Brothers and Sisters: Time After Time, Parts 1 and 2 ABC 143
9 Grey's Anatomy: Sanctuary; Death and All His Friends ABC 137
10 ACM Presents: Brooks & Dunn -- The Last Rodeo CBS 136
11 The Simpsons 20th Anniversary Documentary Special: In 3D! On Ice! FOX 133
12 Front of the Class CBS 132
13 The Bachelorette 6:  After the Final Rose ABC 130
14 Barbara Walters Special: Oprah, the Next Chapter ABC 130
15 Barbara Walters Presents the 10 Most Fascinating People of 2010 ABC 126
16 Big Brother 12:  Season Finale CBS 126
17 The Bachelor: Jason and Molly's Wedding ABC 125
18 When Love is Not Enough: The Lois Wilson Story CBS 125
19 Secrets of the Mountain NBC 125
20 Wild Hogs ABC 123

[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; NBC is owned by NBC Universal]

Mini-Series, Specials and Movie Index for 12/28/09 to 12/26/10, Cable:

INDEX RANK SERIES NETWORK INDEX
1 Project Runway:  Finale, Part 2 LIFE 136
2 Postgame NFLNET 134
3 True Jackson, VP:  Mission Gone Bad; Trapped in Paris NICK 131
4 Nightmare Honeymoon LMN 129
5 Debbie Macomber's Call Me Mrs. Miracle HALL 127
6 Dora, the Explorer:  Dora's Big Birthday Adventure NICK 126
7 Victorious:  Freak the Freak Out NICK 126
8 Drop Dead Diva:  Bad Girls; Freeze the Day LIFE 124
9 The Boy Who Cried Werewolf NICK 123
10 Christmas Crash LMN 123
11 Ice Quake SYFY 121
12 Farewell Mr. Kringle HALL 121
13 7 Secrets: Keke Palmer NICK 121
14 Meteor Storm SYFY 121
15 James Patterson's Sundays at Tiffany's LIFE 121
16 Indiana Jones and the Kingdom of the Crystal Skull USA 120
17 School Gyrls NICK 119
18 A Very School Gyrls Christmas NICK 119
19 The Decision ESPN 118
20 Category 6: Day of Destruction SYFY 118

[Hallmark is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; NFL Network is owned by the National Football League; Nickelodeon is owned by MTV Networks, a division of Viacom; SYFY and USA are owned by NBC Universal]

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