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TV Ratings Tuesday: 'NCIS' Highs Pace CBS Win; 'V' Hits Series Low; 'Parenthood,' 'NCIS:LA,' 'Good Wife,' 'One Tree Hill' Rise

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February 2nd, 2011

Scoreboard CBS NBC FOX Uni ABC CW
Adults 18-49: rating/Share 3.5/9 2.9/8 1.7/4 1.5/4 1.3/3 1.0/3
Adults 18-34: Rating/Share 2.3/7 2.2/6 1.4/4 1.5/4 1.0/3 1.3/4
Total Viewers (million) 17.530 8.177 5.016 3.791 4.956 2.142


NCIS scored a season high for adults 18-49 and a series high for average viewership (22.7 million) to lead CBS over the competition Tuesday night in the 18-49 ratings and avg. viewership. While at the other end of the spectrum, ABC was beaten by Univision with adults 18-49.

CBS saw gains across the board, NCIS scored a 4.6 adults 18-49 rating (highest since Oct 2009), a season high, up 12% from its last new episode on (1/18/11), and NCIS:LA was up 15% to a 3.8 rating. The Good Wife was up 5% to a 2.2 rating. Where are the retentionistas calling for The Good Wife's ouster?

Following a No Ordinary Family repeat, ABC's V hit a series low 1.7 adults 18-49 rating, down 15% vs. 1/18/11. Heading towards the boneyard, Detroit 1-8-7 got a dead cat bounce, up 5% from its season low on 1/18/11 to a 1.2 rating.

NBC's The Biggest Loser drew a 3.3 adults 18-49 rating, up 3% vs. last week's hour long pre-SOTU episode, and Parenthood rose 5% vs. 1/18/11 to a 2.2 rating.

The CW's One Tree Hill's big wedding episode was up 23% vs. last week in the CW target women 18-34 ratings to a season high 2.3 rating, while Hellcats 1.4 rating for women 18-34 was down a tenth from last week.

The season finale of Fox's Million Dollar Money Drop scored a 1.8 adults 18-49 rating, down 5% from its last Tuesday episode (1/18/11). Not a bad run for a reality show, I'd guess it returns.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, February 1, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS NCIS 4.5 12 22.33
NBC THE Biggest Loser:  COUPL 2.9 8 8.57
FOX Glee  - R 1.7 5 4.98
ABC No Ordinary Family - R 1.2 3 4.51
CW One Tree Hill 1.2 3 2.43
8:30 CBS NCIS 4.7 12 23.08
NBC THE Biggest Loser:  COUPL 3.2 8 8.80
FOX Glee  - R 1.6 4 4.88
ABC No Ordinary Family - R 1.1 3 3.87
CW One Tree Hill 1.1 3 2.31
9:00 CBS NCIS:  LOS ANGELES 3.8 10 18.23
NBC THE Biggest Loser:  COUPL 3.4 9 9.36
ABC V 1.8 4 5.47
FOX Million Dollar Money Drop 1.7 4 5.08
CW HELLCATS 0.8 2 1.86
9:30 CBS NCIS:  LOS ANGELES 3.7 9 17.29
NBC THE Biggest Loser:  COUPL 3.6 9 9.94
FOX Million Dollar Money Drop 1.8 5 5.12
ABC V 1.6 4 5.00
CW HELLCATS 0.9 2 1.96
10:00 CBS THE Good Wife 2.3 6 12.47
NBC PARENTHOOD 2.2 6 6.27
ABC Detroit 1-8-7 1.2 3 5.25
10:30 NBC PARENTHOOD 2.2 6 6.13
CBS THE Good Wife 2.1 6 11.79
ABC Detroit 1-8-7 1.3 3 5.64

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets (with the Dayton market excluded today), household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 3.3/8; and ABC's combo of "Nightline," 3.9/9; and "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 1.0/4; "Nightline," 1.6/6; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) tied "Late Late Show" (0.6/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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