“Good Morning America” Grows in Total Viewers: Week-to-Week, Year-to-Year and Season-to-Date

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

February 3rd, 2011

via press release:

“GMA” Grows in Total Viewers: Week-to-Week, Year-to-Year and Season-to-Date

“GMA” Posts Second Largest Total Viewing Audience in 3 Years

“GMA” Cuts Total Viewing Gap with NBC’s “Today” By -59% Year-to-Year

ABC’s “Good Morning America” averaged 4.93 million Total Viewers and a 1.5/11/1.89 million in Adults 25-54 for the week of January 24, 2011. Growing over the previous week for the 4th week in a row, “GMA” drew its largest overall audience in 6 weeks (since w/o 12/13/10) and second-strongest of the season. In fact, “GMA” attracted its 2nd-largest overall audience in nearly 3 years – since w/o 2/25/08.

For the 3rd consecutive week, “GMA” built on its performance in Total Viewers compared to the same week last year (+11%). In addition, “GMA” grew the most out of the three network morning new programs (CBS’ “Early Show” was up +5%, NBC’s “Today” was down -6%).

Season to date, “GMA” is the only morning program up compared to the competition in Total Viewers (+5%) versus its year-ago average (NBC’s “Today” is down -4%, CBS’ “Early Show” is flat).

For the 2nd straight week, “GMA” narrowed its total viewing (-18%, 560,000) gap with “Today” versus the prior week. “GMA” also posted its 2nd-smallest margin of the season with “Today” in Total Viewers. Compared to the same week last year with “Today,” “GMA” shrank the total viewer gap by -59% and the Adults 25-54 gap by -8%.

“GMA” outperformed CBS’ “Early Show,” by 2.02 million Total Viewers and by 720,000 Adults 25-54 viewers.

*Note: "GMA" aired with lower coverage on Wed 1/26/11 (97%) & Thu 1/27/11 (95%) due to being preempted or joined in progress for special local weather reports in several markets across the country. As a result, "GMA" had slightly lower weekly coverage (97%). STD coverage is 98%.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of January 24, 2011)

Total Viewers Adults 25-54 Households
ABC 4,930,000 1.5/11; 1,890,000 3.6/13
NBC 5,490,000 2.1/15; 2,590,000 4.0/14
CBS 2,910,000 0.9/ 7; 1,170,000 2.1/ 8

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 1/24/11, 1/17/11, & 1/25/10. Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/20/10-1/30/11. 9/21/09-1/31/10).

 
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