78% Plan To Watch The ‘Super Bowl’ In Their Own Home; Just 2% In A Bar Or Restaurant

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Survey research by Nielsen indicates that 78% of Americans intend to watch the Super Bowl in their own home, with just 2% venturing out to a bar or restaurant, while 14% plan to venture to a friend’s house for the big game. That’s good news for the ratings measurements, since bars and restaurants are beyond the watchful eye of the Nielsen people meters. Check out the historical game ratings here.

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