Hitting New Replay Highs, ABC’s Modern Family is Wednesday’s #1 Scripted TV Show

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via ABC press note:

ABC’s Wednesday line up, featuring a mix of 3 repeat and 2 original programs, was up week to week in Total Viewers (+10%) and Adults 18-49 (+5%).

  • The Net also grew its overall audience by 5% from the same night last year (2/3/10), which included nearly all original programming (1 repeat).

At 8pm for the 2nd week in a row, a repeat of ABC’s The Middle defeated its original non-Idol competition in viewers and young adults, leading NBC’s first-run Minute to Win It and CBS’ first-run Live to Dance.

  • The Middle matched its most-watched-ever repeat telecast on the night.

At 8:30pm, a special repeat of The Middle also finished #2 to Idol in viewers and young adults, against the second half hours of Minute to Win It and Live to Dance.

At 9pm, ABC’s repeat Modern Family won its half-hour by 17% in Adults 18-49, dominating Fox’s original Idol-fueled Human Target.  In factABC’s encore Modern Family stood as the #1 scripted television program on Wednesday in the key young adult sales demo, finishing as the #2 TV show overall on the night to Idol.

  • For the 2nd week running, Modern Family put up the series’ best-ever repeat numbers, eclipsing the prior week’s results by 26% in Total Viewers and by 35% in Adults 18-49.

At 9:30pm, ABC’s Cougar Town took second, defeating Fox’s Idol-fueled Human Target by 17% among Adults 18-49.  The ABC comedy alsoranked #2 in its time period with Adults 18-34 and key Women (W18-34/W18-49). 

  • Cougar Town was up sharply over the prior week in Total Viewers (+32%) and Adults 18-49 (+35%), generating the series’ most-watched telecast since November – since 11/24/10.

ABC’s Off the Map earned second place in the 10 o’clock hour among Adults 18-49 to NBC’s veteran L&O: SVU, beating CBS Blue Bloods by 13%.

  • Off the Map grew week to week in Total Viewers and key Women (W18-34/W18-49), achieving a new series-high with Women 18-34.
  • The new ABC drama improved the hour year to year by wide margins in Total Viewers (+33%) and Adults 18-49 (+29%), over the year-ago night with original drama programming (Ugly Betty).
blog comments powered by Disqus