via press release:
MUN2 KICKS OF 2011 WITH INNOVATIVE AND EXCLUSIVE MULTI-PLATFORM MUSIC PROGRAMMING
REVAMPED MUSIC SHOWS TAKE OVER ON-AIR AND ONLINE WITH MEGASTARS PITBULL, WISIN Y YANDEL, PRINCE ROYCE AND MORE
LOS ANGELES – February 3, 2011 – After recently announcing its best year, best month and best fourth quarter in network history, Telemundo’s mun2 has taken its You’re On tagline to a whole new level, kicking off 2011 with revamped music content that offers viewers unprecedented, multi-screen, direct access to some of today’s biggest names in music.
As part of the network’s continued commitment to producing original, interactive and game-changing music programming, mun2 re-launched its weekly bilingual variety show 18 & Over in January 2011, making it a LIVE music countdown show. The multi-platform, two-hour show offers viewers culturally relevant news, music entertainment and direct access to guest stars who connect with fans LIVE during the show via mun2.tv. The fast paced show offers an unprecedented interactive experience where artists encourage and activate viewers to vote for their music and make them the #1 artist on the countdown.
18 & Over LIVE also introduced an all-new social media campaign where artists activate viewer voting via twitter messages to their fans. During his guest appearance, international Bachata star Prince Royce tweeted his followers to make him #1 on the countdown. Within 45 minutes of his tweet, 1300 questions were submitted online to mun2.tv from fans across the country. His tweet was re-tweeted by fans, and generated an impressive 112,000 page views. Also, in just two days, Latin artist Tito el Bambino sent over 1,000 users to mun2.tv/18 where they voted for his new music video.
Since its January 2011 re-launch with featured guest stars Pitbull and Prince Royce, 18 & Over LIVE has experienced strong deliveries with a total audience reach of over 1 Million Persons 2+ during its first month on air. The show has already delivered an average of 79,000 Persons 2+ and 35,000 Persons 18-34 during its 2pm LIVE Saturday telecasts, an increase of +84% against prior month among young Latinos. 18 & Over LIVE has quickly become one of the most watched programs during mun2’s “You’re On Weekend” original programming time slot.
Also re-energizing mun2’s 2011 music programming grid are the cable network’s mun2 Presents originals, an hour-long show that offers unprecedented interviews with today’s biggest artists. As part of the year’s mun2 Presents offerings, mun2 teamed up with Latin award-winning artists Wisin y Yandel for an exclusive, one of a kind, LIVE listening event of the duo’s latest album “Los Vaqueros: El Regreso.” Wisin & Yandel were joined by in-studio fans and viewers nationwide via mun2.tv who enjoyed an exclusive and intimate one-on-one listening session with the Puerto Rican duo as they prepared to release their eighth studio album. The LIVE telecast delivered 62,000 Persons 2+ and 35,000 Persons 18-34, with an impressive triple-digit growth in young Latinos compared to its regular time period a week ago. On the heels of this mun2 exclusive on-air and online partnership, “Los Vaqueros: El Regreso” debuted at #1 on Soundscan’s current Latin album sales chart during its first week of release.
mun2’s un-matched, youthful lifestyle property “Reventon with Yarel,” which offers audiences the latest and greatest hits in regional Mexican music, brought in 52,000 Persons 2+ and 26,000 Persons 18-34 in the month of January, growing another +18% in the young demographic versus prior month.
The cable network continues to expand its trend-setting music blocks, most recently debuting SMB: Salsa Merengue Bachata during a key day part which has seen a growing fan base of 50,000 Persons 2+ and 24,000 Persons 18-34, an impressive lift of +41% from December 2010. SMB is an unparalleled music block that celebrates the music lifestyle of Puerto Ricans, Dominicans, Cubans and Central Americans.
The mun2.tv community has also seen an impressive increase in 2011 with 2,289 new audience members in just one month, the highest growth since July 2009 with a month to month increase of 33% and a year over year increase of 78%. These record figures were fueled by the three strong consecutive 18 & Over LIVE Saturday shows featuring Pitbull, Prince Royce and Tito el Bambino.
For more on mun2’s music programming, visit mun2.tv.
Source: NTI mun2 PAV; 18 & Over Sat 12p (1/15/11-1/30/11) vs. Dec’10; Cume = Nielsen NPower unduplicated reach based on a 6+ qualifier P2+, all telecasts. mun2 Presents W&Y Sun 4p (1/23/11 vs. 1/16/11). Rev Sun 12p Jan’11 (12/27/11-1/30/11) vs. Dec’10; Percent growth among P18-34. SMB Wed 5p Jan’11 vs Dec’10, percent growth based on P18-34.