via press release:
SONS OF GUNS FIRES UP OVER 2 MILLION VIEWERS
Discovery Channel’s Freshman Series Continues Ratings Power
On Wednesday, February 2, 2011, the 9PM premiere episode of SONS OF GUNS, The Flamethrower, earned a 1.36 HH / 0.91 P25-54 AA%, delivering 1.93 million people (P2+). The 9:30PM premiere telecast of Browning Machine Gun earned a 1.60 HH / 1.15 P25-54 AA%, delivering 2.27 million people (P2+).
The 9PM and 9:30PM telecasts posted double-digit gains in most key demos, compared to the year-ago time slots (1Q10, WED, 9PM). Discovery Channel was the #2 ad-supported cable network for delivery in primetime among M25-54 and #3 among M18-49 last night.
New episodes of SONS OF GUNS continue Wednesday, February 9 at 9PM and 9:30PM.
Source: NHI. Live+SD AA(000).