‘Sons Of Guns’ Fires Up Over 2 Million Viewers

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via press release:

SONS OF GUNS FIRES UP OVER 2 MILLION VIEWERS

Discovery Channel’s Freshman Series Continues Ratings Power

On Wednesday, February 2, 2011, the 9PM premiere episode of SONS OF GUNS, The Flamethrower, earned a 1.36 HH / 0.91 P25-54 AA%, delivering 1.93 million people (P2+). The 9:30PM premiere telecast of Browning Machine Gun earned a 1.60 HH / 1.15 P25-54 AA%, delivering 2.27 million people (P2+).

The 9PM and 9:30PM telecasts posted double-digit gains in most key demos, compared to the year-ago time slots (1Q10, WED, 9PM). Discovery Channel was the #2 ad-supported cable network for delivery in primetime among M25-54 and #3 among M18-49 last night.

New episodes of SONS OF GUNS continue Wednesday, February 9 at 9PM and 9:30PM.

Source: NHI. Live+SD AA(000).

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