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TV Ratings Wednesday: 'American Idol' Steady-ish, 'Cougar Town,' 'L&O:SVU' Up; 'Off The Map' Even; 'Blue Bloods' Hits Low

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February 3rd, 2011

Scoreboard FOX NBC ABC CBS Uni CW
Adults 18-49: Rating/Share 5.7/15 2.6/7 2.2/6 1.6/4 1.5/4 0.4/1
Adults 18-34: Rating/Share 4.3/13 2.0/6 1.8/5 1.0/3 1.6/5 0.4/1
Total Viewers (million) 17.135 8.063 6.645 8.578 3.913 1.101


Fox easily won the night as American Idol slipped only fractionally vs. last Wednesday night.

American Idol's 8.9 adults 18-49 rating was down just 3% vs. last Wednesday's 2 hour episode (but up 3% vs. Wednesday's 8pm hour alone), and just 2% below the 9.1 adults 18-49 rating for the third Tuesday airing last season. For the PR minded, Idol's average viewership of 24.9 million increased 2% vs. the third Tuesday last season. Human Target got a little ratings bump from Idol, increasing 24% from its Monday rating this week to a season high 2.6 rating.

On NBC, Minute To Win It was up a whopping 71% vs. last week, to a series high tieing 2.4 adults 18-49 rating. Law & Order: SVU's 2.9 adults 18-49 rating was up 26% vs. its last new episode and 16% over it's Fall new episode average.

ABC's Cougar Town's 2.7 adults 18-49 rating was up 35% from last Wednesday's season low. (where are the retentionistas today?) While Off The Map held at its series low at 1.8 rating.

No good news for CBS, as Live To Dance held at a series low 1.0 adults 18-49 rating, and Blue Bloods fell 20% to just a 1.6 rating, a series low.Late-night results are below the primetime data.

Overnight ratings for Wednesday, February 2, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 10 8.4 23 23.669
ABC THE MIDDLE - R 1.7 5 6.913
NBC Minute To Win It 1.6 5 5.561
CBS Live To Dance 1.0 3 4.786
CW Smallville - R 0.5 1 1.291
8:30 FOX American Idol 10 9.3 24 26.185
ABC THE MIDDLE - R 1.8 5 6.535
NBC Minute To Win It 1.8 5 6.179
CBS Live To Dance 0.9 2 4.816
CW Smallville - R 0.4 1 1.072
9:00 ABC Modern Family - R 3.5 9 9.202
FOX Human Target 3.0 8 10.277
NBC Minute To Win It 2.7 7 8.655
CBS Criminal Minds - R 2.1 6 9.582
CW Supernatural - R 0.4 1 1.011
9:30 NBC Minute To Win It 3.4 9 10.394
ABC Cougar Town 2.7 7 6.600
CBS Criminal Minds - R 2.3 6 9.860
FOX Human Target 2.3 6 8.410
CW Supernatural - R 0.4 1 1.029
10:00 NBC LAW & ORDER: SVU 2.9 8 8.758
ABC Off The Map 2.0 5 5.523
CBS Blue Bloods 1.7 5 11.309
10:30 NBC LAW & ORDER: SVU 3.0 9 8.833
ABC Off The Map 1.7 5 5.098
CBS Blue Bloods 1.5 4 11.117

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets (with four markets excluded today), household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.7/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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