Unlike many other sporting championships which have declined over time, Super Bowl TV viewership has not only held up well, but after a generation of fairly flat viewership, began growing again in the last five years or so. Last year's Super Bowl XLIV had the highest average viewership (106.476 million) ever.
Will there be another record this year?
Factors that may increase this year's viewership:
- Increased regular season NFL TV ratings
- Two iconic franchises (Green Bay, Pittsburgh)
- Bad weather (could keep Nielsen families at home where they are counted vs. in a bar where they aren't)
Factors that may decrease this year's viewership:
- Game competitiveness. The last three Super Bowls were competitive most of The Game. A game that gets lopsided early would likely fail to set a record.
- Less known quarterbacks. Aaron Rodgers of the Packers and Ben Roethlisberger of the Steelers are not Peyton Manning, Tom Brady or TV ratings magnet Brett Favre.
- No struggle vs. adversity story. Not sure how much I buy that the New Orleans/Saints/Katrina story drove ratings last year, but regardless, it's absent this year.
Assuming a competitive game, I'd expect another viewership record, so I'll guess 108 million.
What's your guess?
Complete Super Bowl TV Ratings:
| Game | Date | Net | rating | Share | $/30 Sec. Ad | Homes (000) | Viewers (000) | NFC Champion | AFC Champion |
| XLIIV | Feb 7 2010* | CBS | 45.0 | 68 | $2,800,000 | 51,728 | 106.476 | New Orleans | Indianapolis |
| XLIII | Feb 1 2009* | NBC | 42.0 | 64 | $3,000,000 | 48,139 | 98,732 | Arizona | Pittsburgh |
| XLII | Feb 3 2008* | FOX | 43.1 | 65 | $2,699,963 | 48,665 | 97,448 | New York Giants | New England |
| XLI | Feb 4 2007* | CBS | 42.6 | 64 | $2,385,365 | 47,505 | 93,184 | Chicago | Indianapolis |
| XL | Feb 5 2006* | ABC | 41.6 | 62 | $2,500,000 | 45,867 | 90,745 | Seattle | Pittsburgh |
| XXXIX | Feb 6 2005 | FOX | 41.1 | 62 | $2,400,000 | 45,081 | 86,072 | Philadelphia | New England |
| XXXVIII | Feb 1 2004 | CBS | 41.4 | 63 | $2,302,200 | 44,908 | 89,795 | Carolina | New England |
| XXXVII | Jan 26 2003 | ABC | 40.7 | 61 | $2,200,000 | 43,433 | 88,637 | Tampa Bay | Oakland |
| XXXVI | Feb 3 2002 | FOX | 40.4 | 61 | $2,200,000 | 42,664 | 86,801 | St. Louis | New England |
| XXXV | Jan 28 2001 | CBS | 40.4 | 61 | $2,200,000 | 41,270 | 84,335 | NY Giants | Baltimore |
| XXXIV | Jan 30 2000 | ABC | 43.3 | 63 | $2,100,000 | 43,618 | 88,465 | St. Louis | Tennessee |
| XXXIII | Jan 31 1999 | FOX | 40.2 | 61 | $1,600,000 | 39,992 | 83,720 | Atlanta | Denver |
| XXXII | Jan 25 1998 | NBC | 44.5 | 67 | $1,291,100 | 43,630 | 90,000 | Green Bay | Denver |
| XXXI | Jan 26 1997 | FOX | 43.3 | 65 | $1,200,000 | 42,000 | 87,870 | Green Bay | New England |
| XXX | Jan 28 1996 | NBC | 46 | 68 | $1,085,000 | 44,145 | 94,080 | Dallas | Pittsburgh |
| XXIX | Jan 29 1995 | ABC | 41.3 | 62 | $1,150,000 | 39,400 | 83,420 | San Francisco | San Diego |
| XXVIII | Jan 30 1994 | NBC | 45.5 | 66 | $900,000 | 42,860 | 90,000 | Dallas | Buffalo |
| XXVII | Jan 31 1993 | NBC | 45.1 | 66 | $850,000 | 41,990 | 90,990 | Dallas | Buffalo |
| XXVI | Jan 26 1992 | CBS | 40.3 | 61 | $850,000 | 37,120 | 79,590 | Washington | Buffalo |
| XXV | Jan 27 1991 | ABC | 41.9 | 63 | $800,000 | 39,010 | 79,510 | NY Giants | Buffalo |
| XXIV | Jan 28 1990 | CBS | 39 | 63 | $700,400 | 35,920 | 73,852 | San Francisco | Denver |
| XXIII | Jan 22 1989 | NBC | 43.5 | 68 | $675,000 | 39,320 | 81,590 | San Francisco | Cincinnati |
| XXII | Jan 31 1988 | ABC | 41.9 | 62 | $645,000 | 37,120 | 80,140 | Washington | Denver |
| XXI | Jan 25 1987 | CBS | 45.8 | 66 | $600,000 | 40,030 | 87,190 | NY Giants | Denver |
| XX | Jan 26 1986 | NBC | 48.3 | 70 | $550,000 | 41,490 | 92,570 | Chicago | New England |
| XIX | Jan 20 1985 | ABC | 46.4 | 63 | $525,000 | 39,390 | 85,530 | San Francisco | Miami |
| XVIII | Jan 22 1984 | CBS | 46.4 | 71 | $368,200 | 38,880 | 77,620 | Washington | LA Raiders |
| XVII | Jan 30 1983 | NBC | 48.6 | 69 | $400,000 | 40,480 | 81,770 | Washington | Miami |
| XVI | Jan 24 1982 | CBS | 49.1 | 73 | $324,300 | 40,020 | 85,240 | San Francisco | Cincinnati |
| XV | Jan 25 1981 | NBC | 44.4 | 63 | $275,000 | 34,540 | 68,290 | Philadelphia | Oakland |
| XIV | Jan 20 1980 | CBS | 46.3 | 67 | $222,000 | 35,330 | 76,240 | LA Rams | Pittsburgh |
| XIII | Jan 21 1979 | NBC | 47.1 | 74 | $185,000 | 35,090 | 74,740 | Dallas | Pittsburgh |
| XII | Jan 15 1978 | CBS | 47.2 | 67 | $162,300 | 34,410 | 78,940 | Dallas | Denver |
| XI | Jan 09 1977 | NBC | 44.4 | 73 | $125,000 | 31,610 | 62,050 | Minnesota | Oakland |
| X | Jan 18 1976 | CBS | 42.3 | 78 | $110,000 | 29,440 | 57,710 | Dallas | Pittsburgh |
| IX | Jan 12 1975 | NBC | 42.4 | 72 | $107,000 | 29,040 | 56,050 | Minnesota | Pittsburgh |
| VIII | Jan 13 1974 | CBS | 41.6 | 73 | $103,500 | 27,540 | 51,700 | Minnesota | Miami |
| VII | Jan 14 1973 | NBC | 42.7 | 72 | $88,100 | 27,670 | 53,320 | Washington | Miami |
| VI | Jan 16 1972 | CBS | 44.2 | 74 | $86,100 | 27,450 | 56,640 | Dallas | Miami |
| V | Jan 17 1971 | NBC | 39.9 | 75 | $72,500 | 23,980 | 46,040 | Dallas | Baltimore |
| IV | Jan 11 1970 | CBS | 39.4 | 69 | $78,200 | 23,050 | 44,270 | Minnesota | Kansas City |
| III | Jan 12 1969 | NBC | 36 | 70 | $55,000 | 20,520 | 41,660 | Baltimore | NY Jets |
| II | Jan 14 1968 | CBS | 36.8 | 68 | $54,500 | 20,610 | 39,120 | Green Bay | Oakland |
| I | Jan 15 1967 | CBS | 22.6 | 43 | $42,500 | 12,410 | 26,750 | Green Bay | Kansas City |
| I | Jan 15 1967 | NBC | 18.5 | 36 | $37,500 | 10,160 | 24,430 | Green Bay | Kansas City |
2006-10 Data is Live+Same Day, all other years are Live viewing.
Ad expenditure data from Nielsen Monitor-Plus.
Note: Super Bowl 1 aired on both CBS & NBC.
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.
Regular readers, no, you're not losing your mind, this is a duplicate of a post from earlier this week we wanted to have on the front page for Super Bowl weekend.
