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Updated TV Ratings Friday: 'Fringe' Falls More Than Fractionally, 'Smallville,' 'Supernatural' Return Even; 'CSI:NY' Up At 10pm

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February 5th, 2011

Scoreboard CBS NBC FOX ABC CW
Rating/Share: Adults 18-49 1.7/5 1.7/5 1.7/5 1.2/4 1.0/3
Total Viewers (million) 9.179 8.177 4.152 4.983 2.323

Fringe fell to a 1.6 adults 18-49 rating in its third Friday episode down 16% from its last two Fridays, and drew 4.3 million average viewers. That's a lower rating than most of our polled readers expected. At 8pm, Kitchen Nightmares drew a 1.7 rating, even with last Friday.

After a long repeat layoff, the CW's Smallville (2.4 million avg. viewers) and Supernatural (2.3 million avg. viewers) each scored a 1.0 adults 18-49 rating, even with their last new episodes in December.

Not surprisingly, the already dead The Defenders started on Friday with a series low 1.3 adults 18-49 rating. Super Bowl's Greatest Commercials couldn't match its 2.8 rating from Wednesday last season, but its 2.0 rating to lead the night was still impressive. CSI:NY's move to 10pm drew a 1.9 rating, up 12% from its last new 9pm  episode.

The premiere of NBC's Who Do You Think You Are? rang up a 1.3 adults 18-49 rating, down 18% from last season's premiere. Following it, a two hour Dateline: NBC drew a 1.9 rating, up 12% from last Friday.

ABC's Supernanny drew a 1.2 adults 18-49 rating, up a tenth from its last new episode 2 week ago. Primetime: What Would You Do? scored a 1.3 rating, even with last Friday. The 10pm Barbara Walters Special drew just a 1.1 rating.

Fox, CBS and NBC tied in the adults 18-49 ratings on the night.

Late night ratings below primetime table.

Overnight broadcast primetime ratings for Friday, February 4, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 FOX Kitchen Nightmares 1.6 6 3.945
CBS The Defenders 1.3 4 8.600
NBC Who Do You Think You Are? 1.3 5 7.291
ABC Supernanny 1.2 4 4.354
CW Smallville 1.0 3 2.415
8:30 FOX Kitchen Nightmares 1.7 6 4.084
CBS The Defenders 1.3 4 8.702
NBC Who Do You Think You Are? 1.3 4 7.342
ABC Supernanny 1.2 4 3.968
CW Smallville 1.0 3 2.316
9:00 CBS Super Bowl'S GREATEST COMMERCIALS 1.9 6 9.436
FOX Fringe 1.7 5 4.363
NBC Dateline:  NBC 1.5 5 7.599
ABC PRIMETIME:  What Would You Do? 1.3 4 4.470
CW Supernatural 1.0 3 2.233
9:30 CBS Super Bowl'S GREATEST COMMERCIALS 2.0 6 9.660
NBC Dateline:  NBC 1.7 5 8.329
FOX Fringe 1.6 5 4.217
ABC PRIMETIME:  What Would You Do? 1.3 4 4.704
CW Supernatural 1.0 3 2.329
10:00 NBC Dateline:  NBC 2.1 6 9.140
CBS CSI:  NY 1.9 6 9.263
ABC A BARBARA WALTERS SPECIAL 1.1 3 6.252
10:30 NBC DATELINE:  NBC 2.2 7 9.361
CBS CSI:  NY 2.0 6 9.413
ABC A BARBARA WALTERS SPECIAL 1.1 3 6.148

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via NBC press note:

In Late-Night Metered Markets Friday night:

Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/7; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/4; "Late Show," 0.9/4; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5.2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.6/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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