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Live+7 DVR Ratings: 'Modern Family,' 'Outsourced,' 'Hawaii Five-0' Top Week's Rankings

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February 7th, 2011

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 61 such programs in the list for the week below, which is about 75% of a full schedule of new broadcast episodes.

The eighteenth week of the broadcast season (January 17-23) had Modern Family, Outsourced and Hawaii Five-0 on top our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.7 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Outsourced topped the % adults 18-49 ratings increase from DVR viewing, adding 56% to its Live+Same Day adults 18-49 ratings.

Hawaii Five-0 also topped the absolute average viewership gained from DVR viewing, adding 3.515 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing more to the network advertising revenues or the renewal prospects of your favorite shows than the Live + Same Day ratings we had more than two weeks ago didn't already tell us. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-01/19 ABC 4.6 6.3 1.7 37%
2 Hawaii Five-0-01/17 CBS 2.9 4.2 1.3 45%
3 HOUSE-01/17 FOX 3.5 4.8 1.3 37%
4 American Idol-THURSDAY-01/20 FOX 7.8 9.0 1.2 15%
5 OFFICE-01/20 NBC 4.5 5.7 1.2 27%
6 Big Bang Theory, THE-01/20 CBS 4.3 5.3 1.0 23%
7 Criminal Minds-01/19 CBS 2.9 3.9 1.0 34%
8 Mentalist, THE-01/20 CBS 2.8 3.8 1.0 36%
9 OUTSOURCED-01/20 NBC 1.8 2.8 1.0 56%
10 BONES-01/20 FOX 3.5 4.4 0.9 26%
11 NCIS-01/18 CBS 4.1 5.0 0.9 22%
12 Two and a Half Men-01/17 CBS 4.6 5.5 0.9 20%
13 CSI-01/20 CBS 3.1 4.0 0.9 29%
14 Fringe-01/21 FOX 1.9 2.8 0.9 47%
15 PARENTHOOD-01/18 NBC 2.1 3.0 0.9 43%
16 American Idol-WEDNESDAY-01/19 FOX 9.8 10.7 0.9 9%
17 Law And Order:SVU-01/19 NBC 2.3 3.1 0.8 35%
18 30 ROCK-01/20 NBC 2.7 3.5 0.8 30%
19 NCIS: LOS ANGELES-01/18 CBS 3.3 4.1 0.8 24%
20 Blue Bloods-01/19 CBS 2.0 2.7 0.7 35%
21 MIKE & MOLLY-01/17 CBS 3.7 4.4 0.7 19%
22 V-01/18 ABC 2.0 2.6 0.6 30%
23 CAPE-01/17 NBC 1.8 2.4 0.6 33%
24 COMMUNITY-01/20 NBC 2.2 2.8 0.6 27%
25 How I Met Your Mother-01/17 CBS 4.0 4.6 0.6 15%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 OUTSOURCED-01/20 NBC 1.8 2.8 1.0 56%
2 Fringe-01/21 FOX 1.9 2.8 0.9 47%
3 Hawaii Five-0-01/17 CBS 2.9 4.2 1.3 45%
4 PARENTHOOD-01/18 NBC 2.1 3.0 0.9 43%
5 CHASE-01/19 NBC 1.0 1.4 0.4 40%
6 HOUSE-01/17 FOX 3.5 4.8 1.3 37%
7 Modern Family-01/19 ABC 4.6 6.3 1.7 37%
8 Mentalist, THE-01/20 CBS 2.8 3.8 1.0 36%
9 Blue Bloods-01/19 CBS 2.0 2.7 0.7 35%
10 Law And Order:SVU-01/19 NBC 2.3 3.1 0.8 35%
11 Criminal Minds-01/19 CBS 2.9 3.9 1.0 34%
12 CAPE-01/17 NBC 1.8 2.4 0.6 33%
13 MEDIUM-01/21 CBS 1.6 2.1 0.5 31%
14 V-01/18 ABC 2.0 2.6 0.6 30%
15 30 ROCK-01/20 NBC 2.7 3.5 0.8 30%
16 CSI-01/20 CBS 3.1 4.0 0.9 29%
17 Life Unexpected-01/18 CW 0.7 0.9 0.2 29%
18 Lie To Me-01/17 FOX 1.8 2.3 0.5 28%
19 COMMUNITY-01/20 NBC 2.2 2.8 0.6 27%
20 OFFICE-01/20 NBC 4.5 5.7 1.2 27%
21 BONES-01/20 FOX 3.5 4.4 0.9 26%
22 NCIS: LOS ANGELES-01/18 CBS 3.3 4.1 0.8 24%
23 Good Wife, THE-01/18 CBS 2.1 2.6 0.5 24%
24 Off The Map-01/19 ABC 2.1 2.6 0.5 24%
25 Big Bang Theory, THE-01/20 CBS 4.3 5.3 1.0 23%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Hawaii Five-0-01/17 CBS 10,863 14,378 3,515 32%
2 Modern Family-01/19 ABC 10,972 14,413 3,441 31%
3 Mentalist, THE-01/20 CBS 14,831 17,870 3,039 20%
4 NCIS-01/18 CBS 21,129 23,761 2,632 12%
5 Blue Bloods-01/19 CBS 12,310 14,939 2,629 21%
6 American Idol-THURSDAY-01/20 FOX 22,914 25,455 2,541 11%
7 HOUSE-01/17 FOX 10,550 13,072 2,522 24%
8 Criminal Minds-01/19 CBS 12,127 14,542 2,415 20%
9 CSI-01/20 CBS 14,358 16,572 2,214 15%
10 Big Bang Theory, THE-01/20 CBS 13,681 15,881 2,200 16%
11 BONES-01/20 FOX 10,586 12,778 2,192 21%
12 HARRY'S LAW-01/17 NBC 11,104 13,218 2,114 19%
13 American Idol-WEDNESDAY-01/19 FOX 26,253 28,365 2,112 8%
14 OFFICE-01/20 NBC 8,274 10,381 2,107 25%
15 NCIS: LOS ANGELES-01/18 CBS 17,358 19,451 2,093 12%
16 PARENTHOOD-01/18 NBC 5,581 7,482 1,901 34%
17 Good Wife, THE-01/18 CBS 11,451 13,347 1,896 17%
18 Fringe-01/21 FOX 4,888 6,706 1,818 37%
19 Law And Order:SVU-01/19 NBC 6,986 8,792 1,806 26%
20 Two and a Half Men-01/17 CBS 15,613 17,385 1,772 11%
21 OUTSOURCED-01/20 NBC 3,976 5,622 1,646 41%
22 30 ROCK-01/20 NBC 5,340 6,890 1,550 29%
23 CAPE-01/17 NBC 6,231 7,781 1,550 25%
24 Lie To Me-01/17 FOX 5,939 7,415 1,476 25%
25 MIKE & MOLLY-01/17 CBS 12,844 14,315 1,471 11%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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