TLC Rises to the Top in Key International Markets and Territories
via press release:
TLC RISES TO THE TOP IN KEY INTERNATIONAL MARKETS AND TERRITORIES
#1 Female Channel in Poland
#1 Lifestyle and Travel Channel Across Asia-Pacific
Top 10 Commercial Network in Norway
Silver Spring, Md.— Discovery Networks International (DNI) today announced that TLC, a new flagship lifestyle and entertainment network targeting women 25-49, has posted solid ratings wins in key European and Asian markets since launching in March 2010. Fueled by strong ratings and distribution on track to reach 100 million households in 2011, TLC is well positioned to be a leading global lifestyle and entertainment brand.
After only four months on air, TLC in Poland is the #1 female channel among Women 25-49*, surpassing the local competition including TVN Style and Polsat Café. Significant ratings successes are due to breakout performances by key series What Not to Wear, Toddlers and Tiaras, Embarrassing Bodies and Strange Sex.
TLC launched across Asia-Pacific in September 2010 and ranks as the #1 international travel and lifestyle network for Persons 25-54*. Primetime viewership has increased in several key countries year-on-year including India up 52%, Malaysia up 26% and Taiwan up 12%. In Australia, audience has doubled year-on-year since January 2010*. Popular programs across Asia-Pacific include Cake Boss, LA Ink, King of the Crown and Who Are You Wearing, with travel and food genres also performing well.
In less than one year on air in Norway, TLC has grown its audience share five-fold and is now a top 10 network for Women 25-49*. Ratings gains due to key programming including Say Yes to the Dress, My Shocking Story, Mystery ER and Couples Who Kill.
“TLC’s early ratings success proves there is a healthy appetite for lifestyle and entertainment programming around the world which our new channel is delivering to international audiences each day,” said Luis Silberwasser, Executive Vice President and Chief Content Officer, DNI. “TLC is on its way to becoming the leading female-targeted channel in our international portfolio and a great complement to the flagship Discovery Channel brand.”
Told through the lens of larger than life characters and adaptable formats, TLC features non-scripted and scripted entertainment that celebrates real life stories and universal themes that resonate with viewers around the world–from relationships and life stages, to makeover and transformation to food and travel. TLC is currently available in more than 30 markets, reaching over 50 million households. The network is on track to reach 75 markets and 100 million households in 2011, making it the most widely distributed female-targeted entertainment and lifestyle channel brand in pay-TV.
In the United States, TLC reaches over 99 million homes and currently ranks as one of the top 10 networks in all key female demographic groups (Women 25-54/18-49/18-34/35-54). In 2010, TLC had 21 series averaging over a 1.0 HH rating including Sarah Palin’s Alaska, Sister Wives, Kate Plus 8, 19 Kids and Counting, Cake Boss, LA Ink, Say Yes to the Dress, and Toddler and Tiaras.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 21 international brands, reaching one billion cumulative subscribers with programming available in 40 languages. For more information please visit www.discoverycommunications.com.
*Poland: Source: Peoplemeter data, Nielsen Audience Measurement. Demo: W25-49. Audience share, all day, cable & satellite homes.
*Asia-Pac: Sept-Dec ’10 vs. Sept-Dec ’09, CS All people and CS 25-54, monthly reach, People meter six markets: India, Australia, Taiwan, SEA (Malaysia, Singapore, Philippines).
*Australia: Jan 9-31, 2011 vs FY 2010, CS 25-54, +109%, People meter six markets: India, Australia, Taiwan, SEA (Malaysia, Singapore, Philippines).
*Norway: Source: Peoplemeter data, TNS Gallup. Demo: W25-49. Audience share, all day, all TV homes.
Survival expert and extreme adventurer Bear Grylls faces new challenges in the sixth season of Discovery’s MAN VS. WILD on Thursday, February 17 at 9PM ET/PT. Then nine people participate in one of the world’s most intense tests of wills in Discovery’s award-winning series OUT OF THE WILD: VENEZUELA at 10PM ET/PT.