ABC Scores its Biggest Monday in 11 Weeks
via press notes:
Despite going up against CBS’ original schedule and Fox’s Super Bowl promoted line-up (House into the series debut of The Chicago Code), ABC generated its biggest Monday in 11 weeks among Total Viewers and Adults 18-49 – since 11/22/10. The Net finished #1 on the night across all key Women demographics (W18-34/W18-49/W25-54).
Opposite stiff competition from 8-10pm, ABC’s The Bachelor grew its overall audience for the 4th straight week, hitting a new season-high among Total Viewers.
- The Bachelor ranked #1 in its time period among Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), standing as Monday’s #1 regular TV series with Women 18-34 for the 6th straight week.
During the 10 o’clock hour against original drama competition on CBS (Hawaii Five-0) and NBC (Harry’s Law), ABC’s Castle ran #1 across all key Women demographics (W18-34/W18-49/W25-25). The ABC drama was also tops with Teens 12-17. In addition, Castle drew a larger overall audience than Harry’s Law and defeated the NBC drama by a resounding 47% in Adults 18-49.
Castle built on its most recent original telecast (1/24/11) among viewers (+2%) and young adults (+4%), equaling its top Adult 18-49 number in over 3 months – since 11/1/10.