OWN: Oprah Winfrey Network Ratings Keep Falling; Now Well Below Discovery Health Women 25-54 Averages

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In its fifth full week of programming (1/31-2/6), OWN: The Oprah Winfrey Network was down 17% vs. last week with last week among women 25-54 in total day (40,000 vs. 48,000), and down 34% among women 25-54 in primetime (54,000 vs. 82,000).

OWN is now well below last year’s women 25-54 averages for Discovery Health . OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.

Week of January 31 – February 6, 2011 (Live+Same Day ratings)

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)

Network (000s)
Lifetime 394
Hallmark 182
Oxygen 133
OWN 54


SELECTED NETWORKS Total Day Women 25-54 (Live+SD)

Network (000s)
LIFE 240
HALL 109
OXYG 90
OWN 40
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