The 4.4 million is not an average viewing metric, but a total reach metric based on the total non duplicated audience who watched at least six minutes.
via press release:
|OXYGEN MEDIA’S SATURDAY “GLEE” MARATHON REACHES 4.4 MILLION VIEWERS
NETWORK RECORDS BEST TOTAL DAY EVER AMONG TOTAL VIEWERS AND A18-49
“Glee” Averages Over One Million Viewers in Prime
NEW YORK – February 8, 2011 – Oxygen reached 4.4 million viewers over the course of 12 hours during its first-ever “Glee” marathon on Saturday, February 5. The GLEEKEND broke records among total viewers and in all key demos, according to Nielsen Media Research. The “Glee” marathon was Oxygen’s best Saturday 11am-11pm timeperiod ever among total viewers (885,000), A18-49 (453,000), A18-34 (270,000), W18-49 (291,000) and W18-34 (168,000), growing double and triple digits (vs. prior 4 week period). In prime, “Glee” averaged over one million total viewers. The marathon drew more than one million total viewers during the airing of three separate telecasts at 4pm (“Grilled Cheesus”), 8pm (“The Substitute”) and 10pm (Special Education”). The marathon peaked in the 8pm hour among A18-49 (564,000) and the 10pm hour among total viewers (1.079 MM). Additionally, Oxygen ranked within the top five ad supported cable entertainment networks in every single hour of the marathon, in at least one demo.
Oxygen ranked within the top five ad supported cable entertainment networks, in at least one demo, in every hour of the marathon. From 3pm-4pm, Oxygen ranked #2 among W18-34 (out-delivering FX, Food Network, TBS, ABC Family, MTV, VH1) and #3 among A18-34 (out-delivering TBS, ABC Family, Food Network, TNT). From 4pm-5pm, Oxygen was #3 among W18-34(out-delivering Food Network, ABC Family, TNT, TBS) and #4 among A18-34 (out-delivering Food Network, ABC Family, TBS).
The full 12-hour marathon on Oxygen experienced double and triple digit growth, compared to the prior four week time period average, with “Glee” up +113% among A18-34, +100% among A18-49, +96% among total viewers, +66% among W18-34 and +63% among W18-49.
Episodes from the 12-hour GLEEKEND marathon included fan favorites from seasons one and two of "Glee," including “The Power of Madonna,” “The Rocky Horror Glee Show” and “Britney/Brittany.”
“The Glee Project” will premiere in June 2011 on Oxygen and will award one lucky winner a coveted seven-episode guest starring role on the third season of FOX’s “Glee,” which is produced by Ryan Murphy Television in association with 20th Century Fox Television.
Source: Nielsen Explorer, LS. Reach = Nielsen TVToolbox, LS total viewers Total US, 6 min qualifier
About Twentieth Television
A leader in the U.S. program production and distribution arena, Twentieth Television provides a wide array of first-run, network and off-network programming, as well as feature film packages, to the syndication and cable marketplaces. First-run programs distributed by Twentieth Television include the game shows “Are You Smarter Than A 5th Grader?” & “Don’t Forget the Lyrics!”, and the court shows “Divorce Court” & “Judge Alex.” Off-net shows distributed by Twentieth include “Family Guy,” “24,” “COPS,” “The Simpsons,” “Boston Legal,” “My Name is Earl,” “The Unit,” “Bones,” the 2010 launch of “How I Met Your Mother” & “American Dad” followed by the 2011 launch of “It’s Always Sunny in Philadelphia.”
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.