Ratings Notes for TBS, TNT, Cartoon Network; Including 'Conan,' 'Southland,' 'Ben 10' & More

Categories: Network TV Press Releases

Written By

February 8th, 2011

via ratings notes from Turner:

Adult Swim
For the first week of February 2011, Adult Swim ranked #1 in total day delivery of adults 18-34 (501,000/ up 4%), adults 18-24 (269,000/ up 4%, adults 18-49 (719,000/ up 8%), men 18-34 (322,000/ up 10%) and men 18-24 (181,000/ up 16%).

Adult Swim telecasts—including Family Guy, Robot Chicken and American Dad—accounted for 16 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.  These shows, along with AQUA TEEN HUNGER FORCE, also accounted for 22 of the Top 50 telecasts of the week among men 18-34, again more than any other network.

TNT
TNT’s acclaimed series Southland is showing solid audience growth over its second season, according to the latest Live + 7 data for the first three episodes of 2011.  From Jan. 4-18, Southland averaged more than 2.8 million viewers, up 5% over season two.  The series is also averaging more than 1.2 million adults 18-49 and 1.3 million adults 25-54.  Time-shifted viewing has grown Southland’s total audience an outstanding 45% over Live + Same Day, while adults 18-49 have grown by 47% and adults 25-54 by 49%.

Last Tuesday night’s episode of Southland averaged 1.8 million viewers in Live + Same Day, with 738,000 adults 18-49 and 784,000 adults 25-54.

Through 34 games, the NBA on TNT is averaging a 1.5 U.S. household rating (+25% vs. 1.2 for last year’s corresponding coverage), with 2,359,000 total viewers (+33% vs. 1,769,000) and 1,756,000 households (+30% vs. 1,346,000).

Source:  Nielsen Media Research.  Based on Live+SD.  NBA Regular Season on TNT STD; 34 games vs. 31 games (10/26/2010-2/3/2011) vs. (10/27/2009-2/4/2010)

truTV
truTV scored another Top 10 ranking among basic cable networks in primetime delivery of men 18-49.  The network showed solid growth over the same week last year, with adults 18-34 up 9%, adults 18-49 up 7% and men 18-49 up 9%.  truTV also scored the network’s lowest weekly primetime median age (42) since 1997, well before the 2008 rebrand.

Returning for its eighth season, Operation Repo continued to show its strength, ranking among cable’s Top 5 entertainment programs in its new Wednesday 9 p.m. timeslot, with 2 million viewers, 1 million adults 18-49 and 523,000 men 18-49.

The Operation Repo premiere provided truTV with extraordinary audience growth for its new timeslot, with total viewers up 102%, adults 18-34 up 123%, adults 18-49 up 104%, men 18-34 up 123% and men 18-49 up 168% compared to the same time last year.

A new episode of truTV’s hit series Hardcore Pawn Tuesday night at 10 p.m. attracted an outstanding 2.1 million viewers, 1.1 million adults 18-49 and 651,000 men 18-49, with triple-digit time period increases across the board.

Thursday night, two truTV original series – truTV Presents: World’s Dumbest… at 9 p.m. and Top 20 Most Shocking at 10 p.m. – scored strong time period growth with adults 18-34 and men 18-34.  Overall, World’s Dumbest… averaged 1.4 million viewers, while Top 20 Most Shocking scored 1.1 million.

Cartoon Network
For the first week of February 2011, Cartoon Network earned solid delivery gains vs. the same week last year and the previous four weeks, particularly among older kids 6-11 and 9-14.  Compared to the 2010 time period, average early evening prime time kids 6-11 delivery (603,000) grew by 3% and kids 9-14 delivery (446,000) by 18%; vs. the prior four weeks, kids 6-11 delivery increased by 12%, kids 2-11 delivery (883,000) by 8% and kids 9-14 delivery by 15%.  In Total Day, average kids 6-11 delivery (359,000) grew by 5% and kids 9-14 delivery (252,000) by 8%; vs. the prior four weeks, kids 6-11 delivery increased by 11%, kids 2-11 delivery (559,000) by 9% and kids 9-14 delivery by 7%.

Cartoon Network achieved the #1 destination on all television among boys 6-11, 2-11 and 9-14 on Monday night (7-9 p.m.), posting double-digit growth among all kids and boys demos vs. the same time period last year.  The animated comedy block earned 46% delivery gains among kids 6-11 (697,000), 24% gains among kids 2-11 (988,000), 39% gains among kids 9-14 (473,000), 54% gains among boys 6-11 (504,000), 29% gains among boys 2-11 (699,000) and 38% gains among boys 9-14 (352,000).

Every Cartoon Network program on Monday earned significant double and triple-digit delivery gains across all kids and boys demos, including:
?    Adventure Time (8 p.m.)—kids 6-11 delivery (992,000) grew by 96%, kids 2-11 delivery (1,337,000) grew by 62%, kids 9-14 delivery (671,000) grew by 126%.
?    Regular Show (8:15 p.m.)—kids 6-11 delivery (897,000) grew by 113%, kids 2-11 delivery (1,211,000) grew by 70%, kids 9-14 delivery (644,000) grew by 121%.
?    MAD (8:30 p.m.)—kids 6-11 delivery (696,000) grew by 78%, 2-11 delivery (937,000) grew by 42%, kids 9-14 delivery (540,000) grew by 45%.
?    JOHNNY TEST (7:30 p.m.)—kids 6-11 delivery (758,000) grew by 43%, kids 2-11 delivery (1,059,000) grew by 11%, kids 9-14 delivery (452,000) grew by 40%.

Friday night’s animated action-adventure programming (7-9 p.m.) also propelled Cartoon Network to the #1 destination on all television among boys 6-11, 2-11 and 9-14: overall kids 6-11 delivery (730,000) grew by 12%, kids 9-14 delivery (608,000) grew by 48%, boys 6-11 delivery (608,000) grew by 16%, boys 2-11 delivery (851,000) grew by 1% and boys 9-14 delivery (497,000) grew by 49%.
?    YOUNG JUSTICE (7 p.m.)—kids 6-11 delivery (746,000) grew by 15%, kids 2-11 delivery (1,136,000) grew by 7%, kids 9-14 delivery (570,000) grew by 33%.
?    BEN 10: ULTIMATE ALIEN (7:30 p.m.)—kids 6-11 delivery (825,000) grew by 23%, kids 2-11 delivery (1,263,000) grew by 5%, kids 9-14 delivery (640,000) grew by 45%.
?    Generator Rex (8 p.m.)—kids 9-14 delivery (541,000) grew by 41%, boys 9-14 delivery (445,000) grew by 45%.
?    STAR WARS: The Clone Wars (8:30 p.m.)—kids 6-11 delivery (750,000) grew by 13%, kids 9-14 delivery (680,000) grew by 73%, boys 6-11 delivery (594,000) grew by 9%, boys 9-14 delivery (548,000) grew by 75%.

TBS
Conan
was watched by 1 million viewers last week, with half in the adults 18-34 demo.  The show also scored 719,000 adults 18-49 and a median age of 32.

According to Live + 7 data for the week of Jan. 17, Conan grew its delivery of adults 18-34 by 19% over Live + Same Day to 600,000, which was #1 among late-night talk shows.  That week’s audience also grew 17% among adults 18-49 for a final delivery of 900,000 and 15% among total viewers for a final tally of more than 1.2 million.  The show’s median age (32) for the week tied with TBS’s Lopez Tonight as the youngest among late-night talk shows.

NBA TV
NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night.  Through the first 14 Fan Night games of the season, the network is averaging 384,000 total viewers and 293,000 households.  This season, almost 6.5 million viewers have watched Fan Night on NBA TV through Feb. 1.

Tonight’s Fan Night game will feature the L.A. Clippers at the Orlando Magic, winning with 69% of the fan vote on NBA.com. The game will air at 7 p.m. (ET), with host Ernie Johnson and analysts Chris Webber and Kevin McHale on-hand for studio coverage beginning at 6:30 p.m. (ET).

Source:  Nielsen Media Research.  11/2/10-2/1/11.  Live +SD data.  Includes all Live Tuesday Fan Night telecasts.  For Fan Night Reach, based on 6+ minute qualifier.

 
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