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USA Network Stays On Top Cable Primetime Ratings, History #2 For Adults 18-49

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February 8th, 2011

USA stayed in its typical non-sports weekly perch atop both the primetime cable average viewership and adults 18-49 viewership for the week (NCIS syndication, for the win). Driven by Pawn Stars series highs, History moved into #2 for adults 18-49 on the week, ahead of MTV.

SpongeBob kept Nickelodeon comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of January 31 - February 6, 2011

Network (000s)
USA 3,182
DSNY 2,432
HIST 2,091
FOXN 1,895
TNT 1,844
NAN 1,582
FX 1,480
A&E 1,456
ESPN 1,455
FAM 1,436
DISC 1,374
TBSC 1,371
MTV 1,346
ADSM 1,294
HGTV 1,265
AMC 1,217
TRU 1,153
TLC 1,148
SYFY 1,132
LIFE 1,115
FOOD 1,024
CMDY 984
HALL 982
SPK 932
BRAV 882

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
USA 1162
HIST 949
MTV 861
FX 848
TNT 847
TBSC 751
A&E 745
DISC 691
ESPN 687
FAM 641
CMDY 610
ADSM 589
TRU 583
BRAV 548
LIFE 526
TLC 505
FOOD 486
DSNY 483
SYFY 470
SPK 468
AMC 447
NAN 435
BET 428
HGTV 427
EN 384

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,367
DSNY 1,732
USA 1,518
NAN 1,511
ADSM 1,316
TNT 1,314
FOXN 1,144
TOON 1,052
HIST 1,001
TBSC 895
A&E 875
FX 867
ESPN 840
FAM 788
DISC 771
HGTV 734
TRU 709
FOOD 681
AMC 678
LIFE 669
MTV 638
NKJR 612
SPK 599
TLC 582
CNN 575

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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