ABC Marks 2nd Straight Week of Tuesday Gains/Detroit 1-8-7 Hits 2-Month Highs
via press notes:
Despite facing all original competition on the night, including the return of Super Bowl-promoted Fox’s Glee, ABC marked its 2nd straight Tuesday of week-to-week gains, up by 8% in Total Viewers and 7% in Adults 18-49 over the prior week.
Opposite the return of Glee (fresh off of its post-Super Bowl airing) and CBS’ top-rated NCIS, ABC’s No Ordinary Family grew the Net’s overall audience in the 8 o’clock hour by 8% year to year.
- Season to date, ABC’s No Ordinary Family stands as the #1 scripted TV series on the major networks in terms of Family Coviewing, based on the percentage of its Adult 18-49 audience watching with Teens 12-17 or Kids 2-11.
Building on its lead-in against CBS’ original NCIS: Los Angeles, Fox’s Glee-driven comedies (Raising Hope/Traffic Light) and the second hour of NBC’s 2-hour The Biggest Loser: Couples, ABC’s V was up by 6% week to week among Adults 18-49.
Building on its Total Viewer lead-in for the 2nd week running, ABC’s freshman Detroit 1-8-7 earned second place in the 10 o’clock hour to CBS’ The Good Wife, outdrawing NBC’s sophomore drama Parenthood by 8%.
- Posting its 2nd consecutive week of Total Viewer and Adult 18-49 gains, ABC’s Detroit 1-8-7 marked its highest numbers in 2 months on both counts – since 12/7/10.