Nielsen: Super Bowl Chevy ‘Wild Ride’ Most-Watched Spot of All Time, But Lil Darth Vader the Fan Favorite

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Nielsen published several top ten lists this morning, including the top 10 most watched individual ad spots. The Chevrolet Camaro “Wild Ride” spot in the fourth quarter was the most-watched spot of the game (or ever) with 119.63 million viewers. The Chicago Code won’t be able to blame its ratings on promotion, it was the ninth most-watched spot with  more than 116 million people saw the 10 second promo at 9:47p ET.

The ad with the highest recall was the Dorito’s spot with the pug knocking down the door in the first quarter.  Easily the most-liked ad, according to Nielsen was the Little Darth Vader Volkswagen Passat ad.

You can see all three top ten lists at the NielsenWire blog.

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