Nielsen: Super Bowl Chevy ‘Wild Ride’ Most-Watched Spot of All Time, But Lil Darth Vader the Fan Favorite
Nielsen published several top ten lists this morning, including the top 10 most watched individual ad spots. The Chevrolet Camaro “Wild Ride” spot in the fourth quarter was the most-watched spot of the game (or ever) with 119.63 million viewers. The Chicago Code won’t be able to blame its ratings on promotion, it was the ninth most-watched spot with more than 116 million people saw the 10 second promo at 9:47p ET.
The ad with the highest recall was the Dorito’s spot with the pug knocking down the door in the first quarter. Easily the most-liked ad, according to Nielsen was the Little Darth Vader Volkswagen Passat ad.
You can see all three top ten lists at the NielsenWire blog.