Nielsen published several top ten lists this morning, including the top 10 most watched individual ad spots. The Chevrolet Camaro "Wild Ride" spot in the fourth quarter was the most-watched spot of(or ever) with 119.63 million viewers. The won't be able to blame its ratings on promotion, it was the ninth most-watched spot with more than 116 million people saw the 10 second promo at 9:47p ET.
The ad with the highest recall was the Dorito's spot with the pug knocking down the door in the first quarter. Easily the most-liked ad, according to Nielsen was the Little Darth Vader Volkswagen Passat ad.
You can see all three top ten lists at the NielsenWire blog.