ABC Family Pledges Its Love to ‘Greek’ Fans with the ‘I Heart Greek’ Twitter Give-Back Event
via press release:
ABC FAMILY PLEDGES ITS LOVE TO “GREEK” FANS WITH THE I HEART GREEK TWITTER GIVE-BACK EVENT, KICKING-OFF ON VALENTINE’S DAY,
MONDAY, FEBRUARY 14
Event to Run During Greek’s Final Semester Leading into the Series Finale on Monday, March 7
Burbank, CA (Thursday, February 10, 2011) – ABC Family’s “Greek” will kick-off its latest philanthropic endeavor, the I Heart Greek Twitter Give-Back event, on Monday, February 14th. The event will give loyal fans of the hit series the opportunity to take home authentic “Greek” Kappa Tau, ZBZ and Omega Chi memorabilia by showing their dedication to both the series and their community. Combining volunteerism with the social media phenomenon Twitter, the network is asking fans to tweet about the various ways they give back. Each tweet will be considered a sweepstakes entry and winners of items will be selected at random. Fans can visit abcfamily.com/giveback for more information about how to participate in the I Heart Greek Twitter Give-Back Event.
The I Heart Greek campaign rewards “Greek’s” die-hard fans with authentic pieces from the set while simultaneously encouraging them to take an active role in society. The event will run for four weeks, starting Monday, Februrary 14, leading into “Greek’s” series finale on Monday, March 7. Each winning item will be accompanied by a “Certificate of Authenticity.” The giveaway schedule is as follows:
WEEK #1 (Monday, February 14): How Do You Give Back? – This week’s winners will receive Kappa Tau items including but not limited to Rusty’s “Pledge Educator” t-shirt, Cappie’s “Seat Cushion with Butt Imprint,” Kappa Tau lavalieres, a pledge educator book and whatever else Beaver lost in the couch cushions.
WEEK #2 (Monday, February 21): What’s the Nicest Thing You’ve Ever Done For Someone? – Winners will have the chance to let their inner ZBZ kitty purr with various ZBZ apparel, Casey’s “Housemom” apron, pink ZBZ wall letters from Casey and Ashleigh’s room, a ZBZ day planner and the sorority’s shiny pink Songfest Jackets.
WEEK #3 (Monday, February 28): Who Inspires You and Why? – Sponsored by Omega Chi, this week offers the Omega Chi voting box, Dale’s pledge paddle, Omega Chi’s presidential gavel and the fraternity’s “foot-brawl” championship award, complete with Kappa Tau graffiti (naturally).
WEEK #4 (Monday, March 7): How Do You Plan To Volunteer Next? – The sweepstakes concludes with the resounding “thwock” of a Cypress-Rhodes Titan thunder stick. Devoted fans can bring home “Cappie’s Butt” boxers, Rusty’s Cypress-Rhodes University ID, the “Alio’s” cereal box from Dale and Rusty’s freshman room, Fraternities and Sororities: A Beginner’s Guide and various street clothes worn by Cappie, Casey, Rebecca and the rest of the CRU gang.
In keeping with the theme of “giving-back,” ABC Family and the “Greek” production team donated show wardrobe to several charities, including Shelter Partnership, Phoenix House and John Muir Charter School. Additionally, several boxes of clothing were sent to underprivileged children in Fiji and Zambia.
Created by Patrick Sean Smith, “Greek” is executive produced in association with Piller/Segan. The cast includes Jacob Zachar (“Rusty”), Spencer Grammer (“Casey”), Scott Michael Foster (“Cappie”), Jake McDorman (“Evan”), Clark Duke (“Dale”), Dilshad Vadsaria (“Rebecca), Paul James (“Calvin”) and Amber Stevens (“Ashleigh”).
Part of the Disney-ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relevant stories about today’s relationships, all told with diversity, passion, humor and heart. ABC Family’s programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas!” ABC Family. A New Kind of Family.