via press release:
ABC Marks its Best Regular Wednesday This Season in Viewers and Young Adults
“The Middle” Generates its Highest-Ever Numbers Against “American Idol”
“Better With You” Takes Full Control of its Non-“Idol” Competition at 8:30pm
“Modern Family” Equals its Biggest Audience Ever and Stands as Wednesday’s
No. 1 Scripted TV Show in Adults 18-49 for its 14th Straight Original Airing
“Mr. Sunshine” Stands as ABC’s Top Midseason Scripted Debut in Over 3 Years
With its Biggest Audience in 3 Weeks, ABC’s “Off The Map” Continues to
Produce Substantial Year-Over-Year Increases in Wednesday’s 10pm Hour
Wednesday Night (8:00-11:00 p.m.)
As its Wednesday lineup returned to originals for the first time in three weeks, ABC (2.8/8) finished a strong No. 2 to an “Idol”-led Fox in Adults 18-49, beating all-original programming on CBS by 22% (2.3/6) and on NBC by 33% (2.1/6).
- In viewers (8.4 million) and young adults (2.8/8), ABC marked its strongest Wednesday of the season with regular programming on the night.
“The Middle” (8:00-8:30 p.m.)
At 8:00 p.m. for the 4th week in a row, ABC’s “The Middle” took full control of its non-“Idol” competition in viewers and young adults (8.8 million and 2.6/7), towering over NBC’s first-run “Minute To Win It” (4.6 million and 1.2/3) and CBS’ season finale of “Live To Dance” (4.9 million and 1.0/3).
- “The Middle” scored its highest-ever numbers against “American Idol” in Total Viewers and Adults 18-49.
“Better With You” (8:30-9:00 p.m.)
At 8:30 p.m. like its lead-in, ABC’s “Better With You” finished No. 2 to “Idol” in viewers and young adults (6.8 million and 2.0/5), dominating the second half-hours of “Minute To Win It” (5.0 million and 1.4/4) and “Live To Dance” (4.8 million and 0.9/2).
- “Better With You” grew over its most-recent first-run telecast three weeks ago against “Idol” (on 1/19/11) by 6% in Total Viewers (6.8 million vs. 6.4 million).
“Modern Family” (9:00-9:30 p.m.)
On its return to original at 9:00 p.m., ABC’s “Modern Family” shot to the top of its half-hour to stand as Wednesday’s No. 1 scripted TV show in Adults 18-49 (5.0/13) for its 14th consecutive original airing this season.
- “Modern Family” matched a series-high in Total Viewers (13.1 million) and posted its 3rd highest Adult 18-49 number (5.0/13).
“Mr. Sunshine” (9:30-10:00 p.m.)
At 9:30 p.m., opening as ABC’s biggest series debut this season among Adults 18-49 (3.7/10), “Mr. Sunshine” qualified as the Net’s highest-rated midseason scripted premiere in over 3 years – since 1/31/08. In fact, the new ABC comedy was TV’s biggest midseason scripted premiere since the same date to open without the advantage of an “American Idol” lead-in or an NFL boost.
- In viewers (10.6 million) and young adults (3.7/10), “Mr. Sunshine” posted ABC’s best series numbers in the time period in over 16 months – since 9/23/09 and 9/30/09, respectively.
“Off The Map” (10:00-11:00 p.m.)
In the 10 o’clock hour, ABC’s “Off The Map” continued to deliver strong year-over-year gains for the Network, improving the hour in both Total Viewers (+19% - 5.6 million vs. 4.7 million) and Adults 18-49 (+19% - 1.9/5 vs. 1.6/5) over the year-ago night with original drama programming (“Ugly Betty”).
- “Off The Map” attracted its biggest audience in 3 weeks.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/9/11.
