via press release:
This Week is “The View’s” Most-Watched Week in Nearly 1 Year in Viewers and 2nd-Most-Watched Week in 2 Years; Hits Near 7-Month High in Women 18-49
“The View” is Daytime’s No. 2 Program Among Women 18-49
“One Life To Live” Surpasses “The Talk” at 2 O’Clock by Double-Digit Percent Margins in Total Viewers and Across All Target Women Demos
ABC Daytime
- This week stood as “The View’s” most-watched week in 1 year in Total Viewers (4.23 million) and the show’s 2nd-most-watched week in nearly 2 years – since weeks of 2/8/10 and 3/2/09, respectively.
- Daytime’s No. 2 program of the week, “The View” hit a near 7-month high in Women 18-49 (893,000), with this week ranking as the show’s 2nd-most-watched week in close to 1 year in the target demo – since weeks of 7/26/10 and 2/22/10, respectively.
- At 2 o’clock, “One Life To Live” defeated “The Talk” by double-digit percent margins across the board: by 19% in Total Viewers (2.85 million vs. 2.40 million), by 15% in Women 18-34 (197,000 vs. 171,000), by 21% in Women 18-49 (692,000 vs. 572,000) and by 31% in Women 25-54 (907,000 vs. 693,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks –
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 4.03 million No. 1 NBC 1.3/839,000
No. 2 ABC 3.16 million No. 2 ABC 1.2/760,000
No. 3 NBC 3.03 million No. 3 CBS 1.1/728,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.6/1.08 million
The View ABC 1.4/893,000
General Hospital ABC 1.3/858,000
Days Of Our Lives NBC 1.3/839,000
Price is Right 1/2 CBS 1.2/783,000
Source: NTI, Live + Same Day: Week of 1/31/11. All ranks/ties based on rating unless otherwise noted. ”Price is Right” = 11:00 a.m. – 12:00 p.m.
