‘One Life to Live’ Surpasses ‘The Talk’ at 2 O’Clock by Double-Digit Percent Margins in Total Viewers and Across All Target Women Demos

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via press release:

This Week is “The View’s” Most-Watched Week in Nearly 1 Year in Viewers and 2nd-Most-Watched Week in 2 Years; Hits Near 7-Month High in Women 18-49

“The View” is Daytime’s No. 2 Program Among Women 18-49

“One Life to Live” Surpasses “The Talk” at 2 O’Clock by Double-Digit Percent Margins in Total Viewers and Across All Target Women Demos

ABC Daytime

  • This week stood as “The View’s” most-watched week in 1 year in Total Viewers (4.23 million) and the show’s 2nd-most-watched week in nearly 2 years – since weeks of 2/8/10 and 3/2/09, respectively.
  • Daytime’s No. 2 program of the week, “The View” hit a near 7-month high in Women 18-49 (893,000), with this week ranking as the show’s 2nd-most-watched week in close to 1 year in the target demo – since weeks of 7/26/10 and 2/22/10, respectively.

  • At 2 o’clock, “One Life to Live” defeated “The Talk” by double-digit percent margins across the board: by 19% in Total Viewers (2.85 million vs. 2.40 million), by 15% in Women 18-34 (197,000 vs. 171,000), by 21% in Women 18-49 (692,000 vs. 572,000) and by 31% in Women 25-54 (907,000 vs. 693,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS   4.03 million        No. 1 NBC    1.3/839,000

No. 2 ABC   3.16 million        No. 2 ABC    1.2/760,000

No. 3 NBC   3.03 million        No. 3 CBS    1.1/728,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.6/1.08 million

The View                   ABC             1.4/893,000

General Hospital           ABC             1.3/858,000

Days of Our Lives               NBC             1.3/839,000

Price is Right 1/2         CBS             1.2/783,000

Source: NTI, Live + Same Day:  Week of 1/31/11. All ranks/ties based on rating unless otherwise noted. ”Price is Right” = 11:00 a.m. – 12:00 p.m.

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