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TV Ratings Wednesday: 'American Idol' Slips, But Still Strong; 'Mr. Sunshine' Premieres Well, 'Modern Family' Up

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February 10th, 2011

Scoreboard FOX ABC CBS NBC Uni CW
Adults 18-49: rating/Share 5.3/14 2.8/8 2.3/6 2.1/6 1.4/4 0.4/1
Adults 18-34: Rating/Share 4.1/13 2.3/7 1.5/5 1.7/5 1.6/5 0.4/1
Total Viewers (million) 15.985 8.399 10.527 6.744 3.810 1.277

Of course Fox easily won the night in adults 18-49  as American Idol scored an 8.3 rating.  That's down 7.8% from last Wednesday's episode and also down 7.8% from the comparable Tuesday night episode last season.   Idol is holding up very well in the comparisons of this year's Wednesdays vs. last season's Tuesdays. It's this year's Thursdays vs. last year's Wednesday where it is suffering the larger declines.

Human Target's 2.4 rating with adults 18-49 was down 8% from last week when it also had the American Idol lead-in.

Following a strong performance from Modern Family (5.0 adults 18-49 rating, up 9% from its last original on January 19), the premiere of Mr. Sunshine got off to a good start with a 3.7 adults 18-49 rating and 10.57 million viewers.  Is it a Chandler > Monica situation?  We'll see. No worries for Cougar Town fans, it has been renewed, but last night's performance  of Mr. Sunshine was the best results for ABC in the 9:30p Wednesday time slot since Cougar Town premiered in September 2009.

Modern Family matched a series high in total viewers and posted its third best rating in adults 18-49.

Earlier in the night The Middle's 2.6 adults 18-49 rating was flat vs. its last original episode, but Better With You was down 9% to a series low 2.0 adults 18-49 rating.   At 10pm Off The Map didn't benefit from the improved lead-in and was flat with a 1.9 adults 18-49 rating.

Over on CBS, Paula Abdul's Live To Dance went out with a whimper. Its finale was flat vs. last week, tying a series low with a 0.9 adults 18-49 rating.  But Criminal Minds was up 16% versus its last original on January 26 to a 3.7 adults 18-49 rating.  That helped Blue Bloods which was up 44% from last week (when Criminal Minds was a repeat) to a 2.3 adults 18-49 rating. That means The Good Wife will be this week's lowest-rated CBS non-Friday original.

NBC's Minute To Win It was down 25% from last week to a 1.8 adults 18-49 rating, and Law & Order: SVU was down 10% to a 2.6 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, February 9, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 8.3/23 23.67
ABC The Middle 2.6/7 8.84
NBC Minute to Win It 1.3/4 4.78
CBS Live To Dance (Finale) 0.9/3 4.81
CW Nikita (R) 0.5/1 1.57
8:30 ABC Better With You 2.0/5 6.78
9:00 ABC Modern Family 5.0/13 13.10
CBS Criminal Minds 3.7/10 14.32
FOX Human Target 2.4/6 8.30
NBC Minute To Win It 2.3/6 7.36
CW The Vampire Diaries (R) 0.4/1 0.99
9:30 ABC Mr. Sunshine (Premiere) 3.7/10 10.57
10:00 NBC Law & Order: SVU 2.6/7 8.09
CBS Blue Bloods 2.3/6 12.45
ABC Off The Map 1.9/5 5.56

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/5.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.5/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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