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TV Ratings Saturday: NASCAR Budweiser Shootout Leads Fox Win

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February 13th, 2011

Scoreboard FOX CBS ABC NBC
Adults 18-49 rating/Share 2.1/7 0.9/3 0.9/3 0.8/3
Total Viewers (million) 6.945 5.015 3.162 4.673

Due to the nature of live programming the ratings for FOX (NASCAR)  are approximate and subject to more than the typical adjustments in the final numbers.  See below for more information on these Fast Affiliate Ratings.

With the COPS/America's Most Wanted reality duo taking the week off, it was the NASCAR Sprint Cup Budweiser Shootout leading Fox to the adults 18-49 win on Saturday night.

While these results are likely to be adjusted, the 2.1 adults 18-49 rating by the NASCAR race was higher than the typical week's Saturday ratings for COPS & AMW.

ABC's running of the movie Hairspray drew a 0.7 rating from 9-11pm.

CBS's 48 Hours Mystery drew a 1.0 adults 18-49 rating at 10pm.

Broadcast primetime ratings for Saturday, February 12, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX NASCAR 2011 ON FOX 1.8 7 5.979
ABC Wipeout - R 1.0 4 3.812
CBS NCIS: LA - R 0.7 3 4.413
NBC HARRY'S LAW - R 0.4 2 3.465
8:30 FOX NASCAR 2011 ON FOX 2.2 8 7.140
ABC Wipeout - R 1.4 5 4.416
CBS NCIS: LA - R 0.7 2 4.775
NBC HARRY'S LAW - R 0.4 2 3.781
9:00 FOX NASCAR 2011 ON FOX 2.1 7 7.048
CBS CSI:  MIAMI - R 0.8 3 5.000
ABC HAIRSPRAY 0.8 3 2.818
NBC LAW & ORDER:  LOS ANGELES -R 0.7 3 4.366
9:30 FOX NASCAR 2011 ON FOX 2.3 7 7.612
CBS CSI:  MIAMI - R 1.0 3 5.409
NBC LAW & ORDER:  LOS ANGELES -R 0.8 3 4.780
ABC HAIRSPRAY 0.7 2 2.558
10:00 NBC LAW & ORDER: SVU - R 1.1 4 5.488
CBS 48 Hours Mystery 0.9 3 4.969
ABC HAIRSPRAY 0.7 2 2.643
10:30 NBC LAW & ORDER: SVU - R 1.3 4 6.160
CBS 48 Hours Mystery 1.0 3 5.523
ABC HAIRSPRAY 0.7 2 2.722

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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