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Live+7 DVR Ratings: 'American Idol,' 'House,' 'Office,' 'The Cape' Top Week's Rankings

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February 14th, 2011

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 44 such programs in the complete data for the week, which is about half of a full schedule of new broadcast episodes.

The nineteenth week of the broadcast season (January 24-30) found American Idol, House, The Office and The Cape on top our rankings for the week's DVR viewing added between the Live+Same Day period reported in all our other ratings posts and the Live + 7 Day measurement periods.

American Idol, House, and The Office lead all shows for adults 18-49 ratings added after airdate via DVR viewing, each adding 1.2 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

The Cape topped the % adults 18-49 ratings increase from DVR viewing, adding 38% to its Live+Same Day adults 18-49 ratings. Fans wishing that % DVR increases will save their show should take note that it matters not to the show's prospects.

American Idol also topped the absolute average viewership gained from DVR viewing, adding 2.739 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

These Live+7 day program ratings mean nothing more to the network advertising revenues or the renewal prospects of your favorite shows than the Live + Same Day ratings we had more than two weeks ago didn't already tell us. If you'd like to learn why, read Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show.

Unfortunately, those Mind Tricks still work on some people.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 American Idol-THURS-01/27 FOX 7.7 8.9 1.2 16%
2 HOUSE-01/24 FOX 3.7 4.9 1.2 32%
3 OFFICE-01/27 NBC 4.0 5.2 1.2 30%
4 American Idol-WED-01/26 FOX 9.2 10.3 1.1 12%
5 Criminal Minds-01/26 CBS 3.2 4.2 1.0 31%
6 30 ROCK-01/27 NBC 2.4 3.3 0.9 38%
7 BONES-01/27 FOX 3.9 4.8 0.9 23%
8 Castle-01/24 ABC 2.4 3.1 0.7 29%
9 Fringe-01/28 FOX 1.9 2.6 0.7 37%
10 OUTSOURCED-01/27 NBC 1.9 2.6 0.7 37%
11 Cougar Town-01/26 ABC 2.1 2.8 0.7 33%
12 Blue Bloods-01/26 CBS 2.1 2.7 0.6 29%
13 CAPE-01/24 NBC 1.6 2.2 0.6 38%
14 CHUCK-01/24 NBC 1.9 2.5 0.6 32%
15 HARRY'S LAW-01/24 NBC 2.1 2.7 0.6 29%
16 Lie To Me-01/24 FOX 2.5 3.1 0.6 24%
17 Off The Map-01/26 ABC 1.8 2.4 0.6 33%
18 COMMUNITY-01/27 NBC 2.2 2.7 0.5 23%
19 Vampire Diaries-01/27 CW 1.6 2.1 0.5 31%
20 Kitchen Nightmares-01/28 FOX 1.7 2.1 0.4 24%
21 PARKS AND RECREATION-01/27 NBC 3.0 3.4 0.4 13%
22 Wipeout-THURS-01/27 ABC 2.4 2.8 0.4 17%
23 $#*! My Dad Says-01/27 CBS 2.3 2.6 0.3 13%
24 BACHELOR, THE-01/24 ABC 2.9 3.2 0.3 10%
25 CHASE-01/26 NBC 1.2 1.5 0.3 25%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 CAPE-01/24 NBC 1.6 2.2 0.6 38%
2 30 ROCK-01/27 NBC 2.4 3.3 0.9 38%
3 Fringe-01/28 FOX 1.9 2.6 0.7 37%
4 OUTSOURCED-01/27 NBC 1.9 2.6 0.7 37%
5 Off The Map-01/26 ABC 1.8 2.4 0.6 33%
6 90210-01/24 CW 0.9 1.2 0.3 33%
7 Gossip Girl-MON-01/24 CW 0.9 1.2 0.3 33%
8 Cougar Town-01/26 ABC 2.1 2.8 0.7 33%
9 HOUSE-01/24 FOX 3.7 4.9 1.2 32%
10 CHUCK-01/24 NBC 1.9 2.5 0.6 32%
11 Criminal Minds-01/26 CBS 3.2 4.2 1.0 31%
12 Vampire Diaries-01/27 CW 1.6 2.1 0.5 31%
13 OFFICE-01/27 NBC 4.0 5.2 1.2 30%
14 Castle-01/24 ABC 2.4 3.1 0.7 29%
15 Blue Bloods-01/26 CBS 2.1 2.7 0.6 29%
16 HARRY'S LAW-01/24 NBC 2.1 2.7 0.6 29%
17 Nikita-01/27 CW 1.1 1.4 0.3 27%
18 CHASE-01/26 NBC 1.2 1.5 0.3 25%
19 Lie To Me-01/24 FOX 2.5 3.1 0.6 24%
20 Kitchen Nightmares-01/28 FOX 1.7 2.1 0.4 24%
21 BONES-01/27 FOX 3.9 4.8 0.9 23%
22 COMMUNITY-01/27 NBC 2.2 2.7 0.5 23%
23 HELLCATS-01/25 CW 0.9 1.1 0.2 22%
24 Live To Dance-01/26 CBS 1.0 1.2 0.2 20%
25 One Tree Hill-01/25 CW 1.0 1.2 0.2 20%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 AMERICAN IDOL-THU-01/27 FOX 22,516 25,255 2,739 12%
2 Castle-01/24 ABC 9,093 11,624 2,531 28%
3 BONES-01/27 FOX 12,068 14,537 2,469 20%
4 HOUSE-01/24 FOX 10,472 12,917 2,445 23%
5 Criminal Minds-01/26 CBS 12,868 15,259 2,391 19%
6 Blue Bloods-01/26 CBS 12,129 14,509 2,380 20%
7 AMERICAN IDOL-WED-01/26 FOX 25,367 27,712 2,345 9%
8 HARRY'S LAW-01/24 NBC 10,472 12,780 2,308 22%
9 OFFICE-01/27 NBC 7,949 9,937 1,988 25%
10 Lie To Me-01/24 FOX 7,681 9,332 1,651 21%
11 Fringe-01/28 FOX 4,537 6,174 1,637 36%
12 Off The Map-01/26 ABC 5,080 6,704 1,624 32%
13 30 ROCK-01/27 NBC 4,926 6,524 1,598 32%
14 OUTSOURCED-01/27 NBC 4,151 5,488 1,337 32%
15 CAPE-01/24 NBC 5,893 7,203 1,310 22%
16 Cougar Town-01/26 ABC 5,068 6,341 1,273 25%
17 CHASE-01/26 NBC 4,175 5,352 1,177 28%
18 CHUCK-01/24 NBC 6,089 7,160 1,071 18%
19 Wipeout-THURS-01/27 ABC 7,558 8,624 1,066 14%
20 $#*! My Dad Says-01/27 CBS 8,740 9,713 973 11%
21 Vampire Diaries-01/27 CW 3,362 4,257 895 27%
22 COMMUNITY-01/27 NBC 4,620 5,436 816 18%
23 PARKS AND RECREATION-01/27 NBC 5,839 6,640 801 14%
24 Kitchen Nightmares-01/28 FOX 4,082 4,871 789 19%
25 Biggest Loser 11-01/25 NBC 8,591 9,375 784 9%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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