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History Edges USA To Top Cable Primetime Adults 18-49 Ratings For The Week

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February 15th, 2011

Driven by Pawn Stars, American Pickers and Only In America, History scored the rare upset to top the cable adults 18-49 ratings, edging perennial non-sports leader USA Network. USA remained in its typical spot on top the cable primetime average viewership.

SpongeBob kept Nickelodeon comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of February 7-13, 2011

Network (000s)
USA 2,767
DSNY 2,541
HIST 2,258
TNT 1,942
FOXN 1,879
A&E 1,773
FX 1,732
ESPN 1,641
NAN 1,588
TBSC 1,454
DISC 1,407
MTV 1,346
FAM 1,332
TRU 1,239
ADSM 1,200
SYFY 1,178
HGTV 1,136
TLC 1,129
FOOD 1,053
CMDY 999
AMC 941
BET 929
TVLD 907
NKJR 880
SPK 875

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
HIST 1,049
USA 1,032
FX 949
TNT 879
A&E 858
MTV 854
TBSC 849
ESPN 806
DISC 684
CMDY 681
ADSM 605
TRU 589
FAM 562
DSNY 559
FOOD 526
BET 485
BRAV 484
SYFY 471
TLC 468
AMC 423
NAN 417
HGTV 388
SPK 382
EN 334
TVLD 319

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,303
DSNY 1,663
NAN 1,492
TNT 1,297
USA 1,291
ADSM 1,278
HIST 1,128
FOXN 1,098
A&E 947
FX 946
TOON 908
TBSC 849
ESPN 805
TRU 745
DISC 730
FAM 701
HGTV 674
FOOD 669
AMC 661
MTV 645
TVLD 599
NKJR 597
SPK 586
TLC 563
CMDY 560

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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