OWN: Oprah Winfrey Network Ratings Steady In Total Day; Rise In Primetime
In its sixth full week of programming (2/7-13), OWN: The Oprah Winfrey Network ratings were even vs. last week among women 25-54 in total day (at 40,000), and up 48% vs. last week among women 25-54 in primetime (80,000 vs. 54,000).
OWN remains below last year’s women 25-54 averages for Discovery Health . OWN replaced Discovery Health which averaged 51,000 W25-54 in Total Day, and 84,000 W25-54 in Prime Time during 2010.
Week of February 7-13, 2011 (Live+Same Day ratings)
SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)
SELECTED NETWORKS Total Day Women 25-54 (Live+SD)