OWN: Oprah Winfrey Network Ratings Steady In Total Day; Rise In Primetime

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In its sixth full week of programming (2/7-13), OWN: The Oprah Winfrey Network ratings were even vs. last week among women 25-54 in total day (at 40,000), and up 48% vs. last week among women 25-54 in primetime (80,000 vs. 54,000).

OWN remains below last year’s women 25-54 averages for Discovery Health . OWN replaced Discovery Health which averaged 51,000 W25-54 in Total Day, and 84,000 W25-54 in Prime Time during 2010.

Week of  February 7-13, 2011 (Live+Same Day ratings)

SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)

Network (000s)
Lifetime 268
Hallmark 170
Oxygen 122
OWN 80


SELECTED NETWORKS Total Day Women 25-54 (Live+SD)

Network (000s)
LIFE 199
HALL 99
OXYG 72
OWN 40
04
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