Ratings Notes for TBS, TNT, Cartoon Network; Including 'Conan,' 'Southland,' 'Clone Wars,' NBA & More

Categories: Network TV Press Releases

Written By

February 15th, 2011

via ratings notes from Turner:
TNT

TNT topped the charts for the week as basic cable’s #1 network in total day among adults 25-54 (604,000).  The network also ranked as basic cable’s #1 24-hour network for the week in total day delivery of adults 18-49 (579,000).

TNT’s critically acclaimed Southland reached a new high of 3.3 million viewers, according to the latest Live + 7 data for the Jan. 25 episode, its largest audience since coming to TNT in January 2010.  The episode was up 16% in total viewers over the prior week, with 26% growth among adults 18-49 (1.6 million) and 25% growth among adults 25-54 (1.7 million).  With Live + 7 data in for the first four episodes of the third season, Southland’s overall audience is up 10% compared to season two.

The Jan. 25 episode, in which Kevin Alejandro’s Detective Nate Moretta met an untimely death, scored extremely well among time-shifted viewers, growing its total audience 50% over Live + Same Day, while adults 18-49 grew by 59% and adults 25-54 by 56%.

Last Tuesday night’s episode of Southland averaged 1.8 million viewers in Live + Same Day.  The episode’s delivery of adults 18-49 (898,000) grew by 22% over the previous week, while adults 25-54 (927,000) grew by 18%.

Heading into the 2011 NBA All-Star break, the 2010-11 season of the NBA on TNT is the most watched season in Turner’s 27 years of airing NBA coverage. Through 36 games, the NBA on TNT is averaging a 1.5 U.S. rating (+32% vs. 1.2 for last year’s corresponding coverage); 2,416,000 total viewers (+36% vs. 1,774,000); and 1,796,000 households (+33% vs. 1,348,000).  In addition, this season is up 28% in total viewers compared to Turner’s next best regular-season audience for the 1995-96 season (2,416,000 vs. 1,885,000).  TNT’s NBA coverage has also delivered tremendous growth in key adult and male demos.

Among the highlights for the first half of the NBA season on TNT are cable’s most-watched regular-season NBA Game of all time (Opening Night: Miami Heat vs. Boston Celtics, with a 4.6 rating, 7.3 million viewers and 5.3 million households); the second-most watched game of the season (Dec. 2: Miami Heat vs. Cleveland Cavaliers – 4.2 rating, 7.1 million viewers, 4.9 million households); and cable’s Top 5 NBA games this season.

TNT will be in Los Angeles for exclusive coverage of NBA All-Star 2011 from February 17-20. TNT’s coverage will include the 2011 T-Mobile Rookie Challenge & Youth Jam on Friday, Feb. 18 at 9 p.m. (ET).  Beginning at 5 p.m.  on Saturday, Feb. 19, NBA All-Star Game at 60 will tip off the night’s action, followed at 6 p.m.  withUltimate NBA All-Star Fantasy Draft.  The Lost Dunks presented by GEICO will air at 7 p.m.  prior to exclusive live coverage of NBA All-Star Saturday Night presented by State Farm at 8 p.m. , which includes the Haier Shooting Stars competition, the Taco Bell Skills Challenge, the Foot Locker Three-Point Contest and the Sprite Slam Dunk.  TNT’s exclusive coverage of the 2011 NBA All-Star Game will air on Sunday, Feb. 20, at 8:30 p.m.

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 36 games vs. 35 games. (10/26/2010-2/10/2011) vs. (10/27/2009-2/11/2010)

Adult Swim
Across Week 2 of February 2011, Adult Swim ranked #1 for Total Day delivery of adults 18-34 (552,000/ up 15%), adults 18-24 (300,000/ up 11%), adults 18-49(760,000/ up 14%), men 18-34 (363,000/ up 24%) and men 18-24 (210,000/ up 30%).

Saturday night’s premiere of GOD, THE DEVIL, AND BOB (10 p.m.) posted double-digit delivery increases with all key demos: adults 18-34 delivery (331,000) grew by57%, adults 18-24 delivery (168,000) grew by 17%, men 18-34 delivery (238,000) grew by 63% and men 18-24 delivery (130,000) grew by 34%.

Adult Swim telecasts—including Family Guy, Robot Chicken, American Dad and AQUA TEEN HUNGER FORCE —accounted for 19 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.  These shows also accounted for 24 of the Top 50 telecasts of the week among men 18-34, again more than any other network.

Cartoon Network
For the second week of February 2011, Cartoon Network earned solid delivery gains vs. the same week last year among kids 9-14.  Compared to the 2010 time period, average early evening prime time kids 9-14 delivery (378,000) by 7%.

Monday night’s comedy programming (7-9 p.m.) earned significant double-digit delivery gains across all 9-14 demos: overall, both kids 9-14 delivery (540,000) and boys 9-14 delivery (416,000) grew by 18%.
•    Adventure Time (8 p.m.)—kids 9-14 delivery (630,000) grew by 38%, boys 9-14 delivery (506,000) grew by 42%.
•    MAD (8:15 p.m.)— kids 9-14 delivery (690,000) grew by 42%, boys 9-14 delivery (552,000) grew by 46%.
•    Regular Show (8:30 p.m.)— kids 9-14 delivery (719,000) grew by 48%, boys 9-14 delivery (579,000) grew by 60%.

Friday night’s animated action-adventure programming (7-9 p.m.) propelled Cartoon Network to the #1 destination on all television among boys 9-14, showing double and triple-digit delivery increases with all key kids and boys demos: overall kids 6-11 delivery (619,000) grew by 29%, kids 2-11 delivery (863,000) grew by10%, kids 9-14 delivery (585,000) grew by 81%, boys 6-11 delivery (526,000) grew by 46%, boys 2-11 delivery (669,000) grew by 29% and boys 9-14 delivery (507,000) grew by 103%.
•    YOUNG JUSTICE (7 p.m.)—kids 6-11 delivery (629,000) grew by 17%, kids 2-11 delivery (910,000) grew by 4%, kids 9-14 delivery (576,000) grew by 71%.
•    BEN 10: ULTIMATE ALIEN (7:30 p.m.)—kids 6-11 delivery (660,000) grew by 44%, kids 2-11 delivery (959,000) grew by 24%, kids 9-14 delivery (596,000) grew by106%.
•    Generator Rex (8 p.m.)—kids 9-14 delivery (499,000) grew by 58%, boys 9-14 delivery (427,000) grew by 71%.
•    STAR WARS: The Clone Wars (8:30 p.m.)—kids 6-11 delivery (708,000) grew by 58%, kids 9-14 delivery (668,000) grew by 89%, boys 6-11 delivery (596,000) grew by 63%, boys 9-14 delivery (593,000) grew by 99%

The latest addition to Saturday morning CRUSHZONE, POKEMON: BLACK & WHITE (9 a.m.), posted double-digit delivery increases across all key demos: kids 6-11 delivery (541,000) grew by 45%, kids 2-11 delivery (731,000) grew by 44%, kids 9-14 delivery (513,000) grew by 93%, boys 6-11 delivery (444,000) grew by 37%, boys 2-11 delivery (547,000) grew by 33% and boys 9-14 delivery (406,000) grew by 69%.

TBS
Conan
delivered solid growth over the prior week, with 1.1 million total viewers (+6%); 527,000 adults 18-34 (+7%); and 777,000 adults 18-49 (+8%).  For the week, the late-night hit among young adults garnered a median age of 32.

Time-shifted viewing continues to provide Conan a significant boost.  According to Live + 7 data for the week of Jan. 24-27, the show averaged 1.4 million viewers, up 14% over Live + Same Day.  In addition, the show grew its delivery of adults 18-34 (717,000) and adults 18-49 (1,035,000) by 16% each, while its audience posted a remarkably low median age of 31.

truTV
More than 1.7 million viewers tuned in last Monday night for the launch of truTV’s newest original series, Lizard Lick Towing, ranking it among cable’s Top 5 entertainment programs for the 10 p.m. timeslot. The half-hour series, a spinoff of truTV’s ongoing hit All Worked Up, also scored Top 5 time-period rankings among adults 18-49 (1 million) and men 18-49 (516,000).

truTV’s hit series Bait Car and All Worked Up built the Monday night audience each hour leading into the 10 p.m. premiere of Lizard Lick Towing.  A new episode ofBait Car at 8 p.m. delivered 1.2 million viewers; 471,000 adults 18-49; and 270,000 men 18-49.  A new All Worked Up premiered at 9 p.m., scoring 1.4 million viewers; 643,000 adults 18-49; and 304,000 men 18-49.  The night’s lineup included encores of memorable Bait Car and All Worked Up episodes.

For the week, truTV delivered strong primetime growth compared to the same time last year.  The network averaged more than 1.2 million viewers (+8%), with 260,000 adults 18-34 (+12%); 589,000 adults 18-49 (+12%); 147,000 men 18-34 (+16%); and 340,000 men 18-49 (+19%). delivery of total viewers up 8%.

Other highlights contributing to truTV’s success last week include Tuesday night’s episode of Hardcore Pawn, which ranked among cable’s Top 5 entertainment programs in its 10-10:30 p.m. timeslot among men 18-49 (614,000), and Wednesday night’s Operation Repo, which garnered a Top 5 finish for the 9-9:30 p.m. time period with total viewers (2.1 million) and key adult and male demos.

NBA TV
NBA TV continues to deliver strong audiences for its signature Tuesday night program Fan Night. Through the first 15 Fan Night games of the season, the network is averaging 380,000 total viewers and 289,000 households.  So far this season, more than 6.6 Million viewers have watched Fan Night on NBA TV through Feb. 8.

Source:  Nielsen Media Research.  11/2/10-2/1/11.  Live +SD data.  Includes all Live Tuesday Fan Night telecasts. Reach based on 6+ Minute qualifier.

 
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