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TV Ratings Monday: 'Mad Love' Starts Slowly For CBS; 'Chuck,' 'Harry's Law,' 'Hawaii Five-0' Hold At Lows; 'The Chicago Code' Falls

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February 15th, 2011

Scoreboard CBS ABC FOX NBC Uni CW
Adults 18-49: rating/Share 3.4/10 2.7/8 2.7/8 1.6/4 1.4/4 0.7/2
Adults 18-34: Rating/Share 2.2/7 2.2/7 2.2/7 1.1/4 1.4/5 0.8/3
Total Viewers (million) 11.209 9.089 8.599 6.011 3.788 1.345

CBS topped the ratings on Monday night, but its new sitcom Mad Love started slowly (for CBS) with just a 3.0 adults 18-49 rating (much lower than our polled readers expected), 10% below the average rating this spring for Rules of Engagement.

The rest of the night was up and down for CBS, as How I Met Your Mother fell 3% vs. last week to a 3.7 adults 18-49 rating. Two And A Half men dipped 5% to a 4.2 rating. But Mike & Molly bucked the trend, rising 9% to a 3.8 rating. Hawaii Five-0's 2.8 rating was even with last week's series low.

On NBC, Chuck held at its series low 1.7 adults 18-49 rating, The Cape fell to another series low, down a tenth to just a 1.2 rating, and Harry's Law was steady vs. last week at its series low 1.7 rating.

ABC's The Bachelor was down 9% vs. last week to a 2.9 adults 18-49 rating, while Castle fell 12% to a 2.2 rating.

On Fox, House tumbled 21% from last week's Super Bowl promoted episode to a 3.4 rating, and The Chicago Code neared the flatline, dropping 17% to just a 2.0 rating.

The CW headed lower on the night, with 90210 scoring a 0.7 adults 18-49 rating down 22% from last week, and Gossip Girl also drawing a 0.7 adults 18-49 rating down 12% from last week. In the CW target women 18-34 ratings 90210's 1.0 rating tumbled 33%, and Gossip Girl's 1.3 rating fell 28% vs. last week.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, February 14, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS How I Met Your Mother 3.7 11 9.601
FOX HOUSE 3.3 10 9.678
ABC The Bachelor 2.6 8 8.599
NBC CHUCK 1.8 5 5.647
CW 90210 0.7 2 1.460
8:30 FOX HOUSE 3.5 10 10.133
CBS Mad Love 3.0 8 8.837
ABC The Bachelor 2.9 8 9.140
NBC CHUCK 1.7 5 5.310
CW 90210 0.7 2 1.296
9:00 CBS Two and a Half Men 4.2 11 14.525
ABC The Bachelor 3.0 8 9.357
FOX THE Chicago Code 2.1 6 7.412
NBC The Cape 1.2 3 4.095
CW Gossip Girl 0.7 2 1.292
9:30 CBS MIKE & MOLLY 3.8 10 13.121
ABC THE BACHELOR 3.1 8 9.929
FOX THE Chicago Code 1.9 5 7.173
NBC The Cape 1.3 3 4.038
CW Gossip Girl 0.7 2 1.334
10:00 CBS Hawaii Five-0 2.9 8 10.896
ABC Castle 2.3 7 9.041
NBC HARRY'S LAW 1.7 5 8.466
10:30 CBS Hawaii Five-0 2.7 8 10.276
ABC Castle 2.1 6 8.466
NBC HARRY'S LAW 1.7 5 8.509

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via NBC press note:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.8/4; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) tied "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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