February Premiere Ratings for OWN: Oprah Winfrey Network

Categories: Network TV Press Releases

Written By

February 16th, 2011

via press release:

February Premiere Ratings for OWN: Oprah Winfrey Network
All Ratings Are Coverage Ratings (note: a coverage rating is the % of viewers in a given demo covered by OWN's cable footprint)

Monday, February 14, 2011

Searching For… (9 PM)
·        .19 W25-54 / .33 HH / 291 P2+
·        Growth vs. DHLTH benchmarks: +36% vs. Feb ‘10

Tuesday, February 15, 2011

What Would You Do: OWN Edition (8 PM)
·        .22 W25-54 / .32HH / 328 P2+
·        Growth vs. DHLTH benchmarks: +69% vs. Feb ‘10

Breaking Down the Bars (9 PM)
·        .28 W25-54 / .42HH / 366 P2+
·        Growth vs. DHLTH benchmarks: +75% vs. Feb ‘10

Our America with Lisa Ling (10 PM)
·        .41 W25-54 / .59HH / 574 P2+
·        Growth vs. DHLTH benchmarks: +242% vs. Feb ‘10
·        #20 in 10PM hour among cable competition

Source: Nielsen Media Research
OWN ratings are coverage ratings.
*P2+ (000s)
*DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

 
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