February Premiere Ratings for OWN: Oprah Winfrey Network

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

February Premiere Ratings for OWN: Oprah Winfrey Network
All Ratings Are Coverage Ratings (note: a coverage rating is the % of viewers in a given demo covered by OWN’s cable footprint)

Monday, February 14, 2011

Searching For… (9 PM)
·        .19 W25-54 / .33 HH / 291 P2+
·        Growth vs. DHLTH benchmarks: +36% vs. Feb ‘10

Tuesday, February 15, 2011

What Would You Do: OWN Edition (8 PM)
·        .22 W25-54 / .32HH / 328 P2+
·        Growth vs. DHLTH benchmarks: +69% vs. Feb ‘10

Breaking Down the Bars (9 PM)
·        .28 W25-54 / .42HH / 366 P2+
·        Growth vs. DHLTH benchmarks: +75% vs. Feb ‘10

Our America with Lisa Ling (10 PM)
·        .41 W25-54 / .59HH / 574 P2+
·        Growth vs. DHLTH benchmarks: +242% vs. Feb ‘10
·        #20 in 10PM hour among cable competition

Source: Nielsen Media Research
OWN ratings are coverage ratings.
*P2+ (000s)
*DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

blog comments powered by Disqus