February 16th, 2011

via press release:

NFL 2010 HISPANIC TV RECAP

26.7 MILLION HISPANIC AMERICANS WATCHED NFL GAMES

MOST-WATCHED NFL SEASON EVER AMONG HISPANICS

Super Bowl XLV MOST-WATCHED TV SHOW OF ALL TIME AMONG HISPANIC VIEWERS

Hispanic football fans across America watched NFL games in large numbers in 2010. According to Nielsen Media Research, 26.7 million Hispanic Americans watched NFL regular-season games in 2010.

The 2010 NFL season was the most-watched NFL season ever among Hispanics averaging 1.3 million viewers. The Saints-Cowboys Thanksgiving game on FOX drew 2.8 million Hispanic viewers making it the most watched regular season game ever among Hispanic viewers.

The 2010 NFL Playoffs are the most-watched NFL Playoffs ever among Hispanic viewers setting records every weekend -- Wildcard, Divisional and Conference Championship Weekends -- averaging 2.7 million Hispanic Viewers. The NFL Playoffs were led by the Jets-Steelers AFC Championship Game on CBS, which drew 4.2 million Hispanic viewers ranking as the most watched conference championship ever among Hispanic viewers.

Super Bowl XLV on FOX reached an average of 10.0 million Hispanic viewers making it the most-watched show in U.S. television history among Hispanic viewers, according to The Nielsen Company. The Packers-Steelers championship game topped the 2010 World Cup Final (Spain-Netherlands, 8.95 million Hispanic viewers) – the previous record holders – and a 2010 World Cup Round of 16 game (Argentina-Mexico, 8.91 million Hispanic viewers). Super Bowl XLV is also the first Super Bowl to top the finale of the hit telenovela seriesDestilando Amor (8.88 million Hispanic viewers).

Super Bowl XLV is the first program (English or Spanish language) to average more than 10 million Hispanic viewers. Super Bowls account for four of the 10 most-watched programs in history among Hispanic viewers:

Most-Watched TV Programs Among Hispanic Viewers

Program	Hispanic Average Viewers
Super Bowl XLV (Packers-Steelers), 2/6/11	10.01 million
2010 World Cup Final (Spain/Netherlands), 7/11/10	8.95 million
2010 World Cup Round of 16 (Argentina/Mexico), 6/27/10	8.91 million
Destilando Amor (telenovela series finale), 12/3/07	8.88 million
Super Bowl XLIV (Saints-Colts), 2/7/10	8.28 million
Super Bowl XLIII (Steelers-Cardinals), 2/1/09	7.84 million
Rubi (telanovela series finale), 3/7/06	7.76 million
Selena ¡VIVE! (benefit concert), 4/7/05	7.65 million
Super Bowl XLII (Giants-Patriots), 2/3/08	7.49 million
Soy Tu Dueña (telanovela series finale), 12/27/10	7.18 million