ABC Daytime Ratings: ‘The View,’ ‘One Life To Live,’ ‘General Hospital’ & More

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via press release:

ABC is Daytime’s No. 1 Network in Women 18-34 and Women 18-49

“The View” is Daytime’s No. 1 Program Among Women 18-34;

Surges by 23% Week to Week to Hit a Near 7-Month High

ABC Daytime

  • ABC stood as Daytime’s No. 1 network among Women 18-34 (0.7 rating/226,000 – tie) and Women 18-49 (1.1 rating/719,000 – tie).
  • “The View” ranked as Daytime’s No. 1 program among Women 18-34 (0.9 rating/322,000), surging by 23% week to week to deliver its largest audience in nearly 7 months (vs. 261,000; since week of 7/26/10).
  • “One Life to Live” surpassed “The Talk” at 2 o’clock by double-digit percent margins in target demos, including by 21% in Total Viewers (2.69 million vs. 2.22 million), by 29% in Women 18-49 (657,000 vs. 511,000) and by 32% in Women 25-54 (852,000 vs. 644,000), and beat the time period competitor by 9% this week among Women 18-34 (187,000 vs. 172,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS   3.77 million        No. 1T ABC    1.1/719,000

No. 2 ABC   3.06 million        No. 1T NBC    1.1/716,000

No. 3 NBC   2.63 million        No. 3  CBS    1.0/638,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS           1.5/987,000

The View                  ABC            1.3/885,000

General Hospital           ABC           1.1/758,000

Days of Our Lives              NBC            1.1/716,000

Price is Right 1/2        CBS            1.0/666,000

One Life to Live           ABC           1.0/657,000

Source: NTI, Live + Same Day:  Week of 2/7/11. All ranks/ties based on rating unless otherwise noted. ”Price is Right” = 11:00 a.m. – 12:00 p.m.

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