via press release:
DAYTONA 500 QUALIFYING AN UNQUALIFIED SUCCESS
Audience figures for this early NASCAR season continue their upward trend as FOX Sports’ coverage last Sunday of Daytona 500 Qualifying scored big. The three-hour event averaged a 2.0/5 household rating/share, with 3.3 million viewers, up +25% in rating and +40% in viewership compared to 2010 (1.6/4, 2.4 million). Across key male demographics, 2011 Daytona 500 Qualifying was up +50% in the M18-34 demographic, +20% for M18-49 and +21% for M25-54.
The increases for 2011 Qualifying come on the heels of Saturday night’s Budweiser Shootout which scored a 4.5/8 household rating/share, with 7.8 million viewers, +2% better than last year's 4.4/8 rating. The Shootout gave FOX an easy win Saturday night among broadcast networks, with a 2.4 rating for Adults 18-49, more than doubling the 0.9 earned by both ABC and CBS.