via press release:
Tr3s: MTV, Musica y Mas Premieres Sixth Season of the Award-Winning Series 'Quiero Mis Quinces'
New season a result of more than 6 million viewers tuning in last season
QMQ holds court on Monday nights; new season premieres on February 21 at 6pm ET
MIAMI, Feb. 17, 2011 /PRNewswire/ -- Tr3s: MTV, Musica y Mas (formerly MVT Tr3s) is proud to announce the premiere of the sixth season of the immensely popular "Quiero Mis Quinces," the show that takes you on the intense, behind-the-scenes ride of planning the perfect quinceanera party as well as every extravagant and extraordinary moment that comes along with celebrating this milestone. More than six million viewers tuned into the last season of "Quiero Mis Quinces", which also garnered an Imagenaward for "Best Reality" series and posted as the number two Hispanic cable program among Hispanic females ages 12-34 during its fifth season premiere nights in its time period. The sixth season will continue to deliver endless surprises and series "firsts" with a premiere every Monday night at 6pm (ET)starting February 21st on Tr3s.
A quinceanera is the ultimate coming out party, and "Quiero Mis Quinces" captures the good, the bad and the crazy that go into making a teenager's dreams a reality. The show goes beyond the stereotypical highs and lows of planning a quinceanera and goes deeper to profile the life of each fifteen year old, what this landmark birthday signifies and how family is at the heart of this tradition.
The new season of "Quiero Mis Quinces" returns with unprecedented and captivating storylines that have never been told on the show including a male quinceanero, a teen mom, a bicultural family, a promise ring ceremony, and a mother battling Leukemia.
"Quiero Mis Quinces has become a staple franchise for the brand and the Latino audience because it encompasses the experiences beyond the quinceanera to reflect the strong influences of family, culture and tradition as well," said Charlie Singer, SVP of Content and Creative for Tr3s. "This new season is chock-full of colorful personalities, emotional roller coasters, parental challenges and even more opinions from abuela, which is always my favorite character."
*Source: Nielsen Media Research, Live + Same Day/NTI-H 12/28/09 – 7/11/10/NHIH 7/12/10 – 10/31/10/ Nielsen Media Research NHIH, Live + Same Day, Mon 7PM & 11PM, Season 5, July 19 to Sept 13, 2010
About Tr3s: MTV, Musica y Mas
Tr3s: MTV, Musica y Mas, owned and operated by MTV Networks Latin America, reaches 6.3 million Hispanic TV households (49% of US Hispanic Total TV HH) and 35 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity --milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio," which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.
SOURCE Tr3s: MTV, Musica y Mas