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TV Ratings Wednesday: 'Idol' Pushes Competition Down; 'Criminal Minds: Suspect Behavior' Starts Well; 'Survivor,' 'The Middle,' 'Better With You,' 'Mr. Sunshine,' 'Off The Map' Hit Lows

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February 17th, 2011

Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: rating/Share 8.1/23 3.2/9 2.3/7 1.5/4 1.4/4 0.3/1
Adults 18-34: Rating/Share 6.4/20 1.9/6 2.0/6 1.6/5 1.2/4 0.3/1
Total Viewers (million) 22.837 12.303 6.672 3.842 4.846 1.057


American Idol ratings slipped from last Wednesday's one hour episode, but Fox still easily won the ratings race on the night. Idol and Survivor seemed to take a bite out of each other's audience. NBC finished behind Univision for adults 18-49.

American Idol's 8.1 adults 18-49 rating was down 4% from last Wednesday, and 21% from last season's fifth Tuesday (10.2 rating, not sure if that was a 2 hr. ep). Idol's 8pm hour was down 14% (7.2 rating vs. 8.4 rating) vs. last Wednesday's one hour episode.

CBS's Survivor: Redemption Island premiered with a 3.2 adults 18-49 rating, down 29% vs. last spring's premiere to not only its lowest premiere ever, but its lowest rated regular episode ever. Criminal Minds drew a 3.2 rating at 9pm, down 11% vs. last week. The series premiere of Criminal Minds: Suspect Behavior did better, opening with a 3.3 adults 18-49 rating, beating Survivor which is not what our polled readers expected.

ABC's ratings just got hammered. The Middle's 2.3 rating was a season low down 12% from last week, and Better With You fell 14% to just a series low 1.8 rating. Modern Family's 4.3 rating was down 16% from last Wednesday, and the second episode of Mr. Sunshine tumbled to a 2.6 rating, 30% below its premiere last week. Off The Map fell to a series low 1.5 rating, down 21% vs. last week.

NBC's Minute To Win It may be running out of steam, it crashed down 40% to a series low 1.0 rating. At 10pm, Law & Order: SVU drew a 2.2 rating, down 15% vs. last week.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, February 16, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 10 6.6 20 19.125
CBS SURVIVOR:  REDEMPTION ISL 3.1 9 11.022
ABC THE MIDDLE 2.3 7 7.964
NBC Minute To Win It 1.0 3 3.724
CW Nikita - R 0.4 1 1.402
8:30 FOX American Idol 10 7.8 22 22.267
CBS SURVIVOR:  REDEMPTION ISL 3.3 9 11.314
ABC Better With You 1.8 5 5.860
NBC Minute To Win It 1.1 3 3.957
CW Nikita - R 0.3 1 1.237
9:00 FOX AMERICAN IDOL 10 8.4 22 23.761
ABC Modern Family 4.3 12 10.543
CBS Criminal Minds 3.1 8 12.489
NBC Minute To Win It 0.9 2 3.444
CW THE Vampire Diaries - R 0.3 1 0.846
9:30 FOX AMERICAN IDOL 10 9.6 25 26.198
CBS Criminal Minds 3.3 9 13.177
ABC Mr. Sunshine 2.6 7 7.014
NBC Minute To Win It 1.0 3 3.446
CW THE Vampire Diaries - R 0.3 1 0.741
10:00 CBS Criminal Minds:  SUSPECT 3.3 10 13.077
NBC LAW & ORDER: SVU 2.1 6 6.926
ABC Off The Map 1.5 4 4.378
10:30 CBS CRIMINAL MINDS:  SUSPECT 3.2 10 12.741
NBC LAW & ORDER: SVU 2.2 7 7.576
ABC Off The Map 1.4 4 4.272

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Via NBC press notes:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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