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Thursday Cable Ratings: 'Jersey Shore' Drops, Still Tops; 'Fairly Legal' & 'Archer' Also Drop + 'Royal Pains,' Britney's Video Premiere and More

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February 18th, 2011

Jersey Shore's 4.0 rating with adults 18-49 was down 5% vs. last week, but that still beat everything on TV last night not named American Idol.   Britney Spears' four minute 'Hold It Against Me' video premiere that aired immediately before Jersey Shore averaged a 1.7 adults 18-49 rating and nearly 3.5 million viewers (Jersey Shore averaged more than double that for a full hour).

USA's Royal Pains was was steady with a 1.1 adults 18-49 rating, but Fairly Legal dropped 20% from last week  to a 0.8 adults 18-49 rating.

Archer's 0.4 adults 18-49 rating was down 33% from last week's 0.6 rating.

Those and other Thursday cable highlights via Travis Yanan: (all Live+Same Day ratings)
The First 48 (A&E, 9pm)
- 1.758 million viewers
- 1.2/2 HH
- 0.6/2 A18-49

Man vs Wild (DISC)
- 1.515 million viewers
- 0.9/2 HH
- 0.6/2 A18-49

Archer (10pm, 31 minutes)
- 0.985 million viewers
- 0.6/1 HH
- 0.4/1 A18-49

Britney Spears: Hold It Against Me Music Video Premiere (MTV, 9:56pm, 4 minutes)
- 3.485 million viewers
- N/A HH (secondary report that had this blocked out doesn't have HH...)
- 1.7/5 A18-49
- N/A18-34 (...or W18-34)
- 3.5/13 T12-17

Jersey Shore (MTV, 10pm)
- 7.644 million viewers
- 4.8/8 HH
- 4.0/12 A18-49
- 7.4/22 W18-34
- 6.3/25 T12-17

TNA: Impact (SPIKE, 9pm, 121 minutes)
- 1.544 million viewers
- 1.0/2 HH
- 0.5/1 A18-49

Police Women of Cincinnati (TLC, 9pm)
- 1.190 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

NBA Game (TNT, 8:16pm, 153 minutes)
- 2.035 million viewers
- 1.4/2 HH
- 0.8/2 A18-49

NBA Game (TNT, 10:49pm, 153 minutes)
- 1.311 million viewers
- 0.9/2 HH
- 0.5/2 A18-49

Royal Pains (USA, 9pm, 61 minutes)
- 3.892 million viewers
- 2.6/4 HH
- 1.1/3 A18-49

Fairly Legal (USA, 59 minutes)
- 3.223 million viewers
- 2.1/4 HH
- 0.8/2 A18-49
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