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TV Ratings Thursday: Idol-Fueled 'Bones' Bests Bieber-fied 'CSI'; 'Big Bang Theory,' 'Grey's,' 'Private Practice,' 'The Office' & Others Fall

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February 18th, 2011


Scoreboard FOX CBS ABC Uni NBC CW
Rating/Share: Adults 18-49 5.4/15 3.0/9 2.7/8 2.1/6 2.0/6 1.1/3
Rating/Share: Adults 18-34 4.1/13 1.7/6 2.2/7 2.4/8 2.3/7 1.2/4
Total Viewers (million) 15.946 13.112 7.748 4.214 5.084 2.573

Fox easily led the night as  American Idol was up 3% vs. last Thursday to a 7.5 adults 18-49 rating. But 'Idol' was down 21% from the 9.5 adult 18-49 rating for the equivalent episode last year (which aired on a Wednesday at 9pm). Bones was also up 3% from last week to a 3.3 rating in adults 18-49, bettering the 2.9 rating for Justin Bieber's stuntcastic February sweep return to CSI.

Minus the Idol lead-in, Bones vs. Bieber would've been a closer match.  Bones had a 3.7 adults 18-49 rating in its first half hour (down from the 8.1 rating for Idol's second half hour) but fell to a 3.0 for the second half hour. CSI had a 2.8 adult 18-49 rating for the first half hour and a 2.9 for the second.

ABC's entire lineup hit season lows last night with Wipeout down 14%, Grey's Anatomy down 14% and Private Practice down 8% from the previous week in adults 18-49.

CBS's comedies The Big Bang Theory (down 5%) and $#*! My Dad Says (down 4% in it season, and likely series finale) fell, but both CSI (up 4%) and The Mentalist (up 3%) were up slightly from last week.

So much for "Comedy Night Done Right" as NBC saw its lowest regularly original programmed night of the season and tied as the network's lowest Thursday night with original programming ever with adults 18-49. Community was flat at season low levels, and that was NBC's best news of the night. The Office was down 6% to a season low 3.3 rating in adults 18-49, Parks & Recreation was down 8% to a season low 2.3 rating, 30 Rock was down 13% to a season low 2.0 rating and Outsourced was down 12% to a season (and series) low 1.5 rating.

Here are some ratings notes on the CW's shows via CW:

THE Vampire Diaries ranked #2 to American Idol among W18-34 (2.0/6) last night and jumped 7% in total viewers (3M) and 7% in A18-49 (1.4/4) versus last week, while remaining steady in A18-34 (1.5/5)

Nikita rose 10% in total viewers from last week (2.1M) and 13% in A18-34 (0.8/2) and 13% in A18-49 (0.8/2) while remaining even in W18-34 (1.0/3)

Late-night results are below the primetime data.

Overnight ratings for Thursday, February 17, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 7.5/22 21.94
CBS Big Bang Theory 3.7/11 12.48
ABC Winter Wipeout 1.9/6 6.19
NBC Community 1.8/5 4.16
CW Vampire Diaries 1.4/4 3.01
8:30 CBS X $#*! My Dad Says 2.6/8 9.78
NBC Perfect Couples 1.4/4 3.05
9:00 ABC Grey's Anatomy 3.7/10 10.20
FOX Bones 3.3/9 9.95
NBC The Office 3.3/9 6.41
CBS CSI 2.9/8 13.27
CW Nikita 0.8/2 2.14
9:30 NBC Parks & Recreation 2.3/6 4.39
10:00 CBS The Mentalist 3.0/9 14.94
ABC Private Practice 2.4/7 6.85
NBC 30 Rock 2.0/6 4.06
10:30 NBC Outsourced 1.5/4 3.21

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Via NBC press note:

In Late-Night Metered Markets Thursday night:

• Nielsen's 56 metered markets (with four markets excluded today), household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 3.2/8; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.4/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.9/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/6). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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