Univision's 'Premio Lo Nuestro' Latin Music Awards Beats ABC, CBS and NBC Lineups in Adults 18-34; Beats NBC in Adults 18-49

Categories: Network TV Press Releases

Written By

February 18th, 2011

via press release:

Univision Stations in Key Markets Across the Nation Take #1 Spot for the Night Among Adults 18-49 and Adults 18-34


Univision #2 Network  for the Night Among Adults 18-34, Beating ABC, CBS and NBC;

Also Outperforms NBC as #4 Network Among Total Viewers 2+ and Adults 18-49

Univision Interactive Media Sees Online Page Views More Than Double and Video Views Increase Double Digits vs. 2010

#PremioLoNuestro Hashtag is Top Worldwide Trending Topic on Twitter Throughout the Show

MIAMI, FL, FEBRUARY 18, 2010 – With the star-studded broadcast of its annual “Premio Lo Nuestro®” Latin Music Awards, the longest-running Spanish-language Latin music awards show in television history, Univision was the #2 broadcast network last night among all Adults 18-34, outperforming ABC, CBS and NBC.  The 23rd edition of the Latin music gala, hosted by actress and comedienne Angélica Vale and actor and TV host Jaime Camil, reached 11 million viewers who watched some or all of the broadcast, which included performances by some of the biggest artists in the industry including Ricky Martin, Pitbull, Lucero, Maná, Juanes, Cristian Castro, Jenni Rivera, and many more.

“Premio Lo Nuestro 2011” also positioned Univision as the #4 broadcast network for the night, regardless of language, among Total Viewers 2+, Adults 18-49 and Women 18-49, ahead of NBC; as well as among Men 18-49, ahead of ABC.

Additional Network Highlights:

  • “Premio Lo Nuestro 2011” delivered an average audience of 5.5 million Total Viewers 2+, 3.1 million Adults 18-49, 1.8 million Adults 18-34 and 2.2 million Persons 12-34.
  • The Latin music awards show was the fourth most-watched program on all of broadcast television last night, regardless of language, among Adults 18-34 and fifth among Persons 12-34.
  • With “Premio Lo Nuestro,” Univision Network delivered more viewers in key demos during Thursday’s broadcast prime than first-run episodes of:

Adults 18-49:

Adults 18-34:

Persons 12-34:

Source: The Nielsen Company, Thursday (02/17/2011) 8:00pm-11:00pm. Univision’s “Premio Lo Nuestro 2011” telecast based on NPM Fast National Ratings (8:00pm-11:01pm) and English-language broadcast networks based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Total Viewers 2+, 6+ minute qualified audience (visitors included). Live+SD.

Local Market Highlights:

Locally, “Premio Lo Nuestro” was the #1 broadcast program in the 8:00pm-11:00pm time period among:

  • Total Viewers 2+ in Los Angeles, Miami and Houston
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Phoenix
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
  • Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
  • Teens 12-17 in New York, Miami, Houston, Dallas, Chicago and San Francisco

“Premio Lo Nuestro” had higher viewership that ABC, CBS and NBC stations combined among Teens 12-17 in Los Angeles, New York, Miami, Dallas, Phoenix and San Francisco.

Source: The Nielsen Company, NSI Ratings (2/17/2011), “Premio Lo Nuestro” aired 8-11pm E/PT, 7-10pm Central.  Live+SD.

Univision Interactive Media Highlights:

  • Univision Interactive Media saw its online page views to its Music site more than double compared with 2010, increasing 116 percent; visits increased 20 percent and Premio Lo Nuestro video views were up nearly 60 percent year-over-year. Fan engagement is sure to increase today and over the weekend, as users go to www.PremioLoNuestro.com online and on their mobile phones for the latest updates and behind-the-scenes from the event.
  • Due to interest in the show and the award results, the #PremioLoNuestro hashtag was the top worldwide trending topic on Twitter through the duration of the live broadcast.

Source: Univision.com U.S./Puerto Rico Traffic Analytics, MRC Accredited and Univision.com Flash Player Logs for Video

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