‘NBA All-Star Saturday Night’ a Slam Dunk for TNT
In preliminary numbers, NBA All-Star Saturday Night on TNT scored record numbers in preliminary Nielsen data, averaging 8.1 million viewers. That’s the best showing in for TNT in 26 years of covering the event, easily topping topping the previous record in 2009 by 23% and up 49% versus last year’s coverage that went up against the Olympics. It also topped the October 26 season opener between the Miami Heat and Boston Celtics that scored 7.43 million viewers for TNT.
With adults 18-49 the event scored a 3.7 rating (4.85 million adults 18-49), easily the highest-rated program in the adult demo on Saturday night.
I found the dunk contest very entertaining, particularly the first round where all the dunks were pretty amazing. I thought Blake Griffin was awesome, but add me to the “JaVale McGee was robbed!” camp. But with fans determining the winner, the lesser known McGee never stood a chance.